A platform for central and professional collaboration
With contentbird's clear operations software, everyone in our team knows what they have to do at any given moment and where to find related information. What can I say? The tool is just super practical.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Lydia Hagen's conclusion on Operations Software
Our biggest challenge has always been the secure coordination with the customers.
Since we always sent a lot of texts and documents to our customers by email and had to incorporate their feedback afterwards, we could not really afford any mistakes in this respect.
Nevertheless, there were often difficulties in finding the right version of a document and bringing the other employees up to date.
About xpose360 GmbH
Since we started using Operations Software, we and our customers have a centralized location where the entire team can find the most up-to-date versions of all documents online.
We now keep perfect track of all channels and content and can collaborate transparently within the team and with external decision-makers.
Finally, we have a uniform system for internal coordination. Thanks to the predefined workflows, every employee has an area of responsibility, structured briefings and we all work with a clear focus.
With Operations Software, we can rely on a standardized structure and a central point of contact.
That's why we were all quickly familiar with the new tool and its functions. Our contacts at contentbird supported us and patiently answered all our questions about the operations software.
With contentbird's clear and user-friendly operations software, everyone on our team knows what they have to do and where to find the relevant information. What can I say? The tool is simply incredibly practical.
xpose360 GmbH combines the most performance-boosting channels in the online marketing mix under one roof.
The team consists of 90 dedicated online marketing experts and specializes in the disciplines of SEO, PPC marketing, performance and affiliate marketing, online editorial, content marketing and UI/UX design.
The cornerstones of the work are proactivity, innovation and quality rather than quantity.
This is reflected in the daily business, in that xpose360 forms an unbeatable, motivated team for each area.
In addition to its wide range of services, xpose360 also supports various online marketing trade events and develops its own online marketing service tools.
Once a year, interested parties are also invited to the "Digital Tomorrow" online marketing conference at the company's Augsburg site.
For both customers and key decision-makers in the online marketing industry, the focus is clearly on knowledge transfer and networking.
Thus, xpose360 is committed to active exchange and shared learning in relation to online marketing on an annual basis.
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