contentbird, with its workflows, is a very helpful collaboration tool that ensures the focused implementation of the strategy
contentbird helps to fade out the incidental and to fully focus on strategically relevant topics in the team. This allows us to work far more efficiently and we are already achieving noticeably better results with our content.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Guido Zehnder's conclusion about contentbird
We primarily use contentbird's strategic topic planning and content pipeline. This allows us to pursue a well thought-out content strategy, create content with added value and finally have the right focus in mind.
Personally, I also like to use the calendar to improve communication with the entire team and to always maintain an overview. By using contentbird, we also manage to inform the management more regularly and explain the workflows better.
Especially for employees from other departments, it was often difficult to understand what we were working on or how we were proceeding. With the contenbird tool, our approach is clearly visible and the content strategy is understandable for everyone.
About Mobility
Overall, we have not yet reached our desired level of organization, but we will soon be setting up various news rooms in order to be able to work in an even more structured manner.
In addition, we can now better balance organic and paid content and thus better understand the influence of each. This helps us to align content pieces more effectively, push the right content, and achieve long-term ROI.
It's been a long time since I've learned so many new things in an office environment to work more effectively. It is exciting and fun to work with the tool as a team and actually see a big improvement in the work and the outcome.
Contentbird helps us to filter out irrelevant details and focus entirely on strategically relevant topics as a team. This allows us to work much more efficiently and are already achieving noticeably better results with our content.
Mobility Genossenschaft is the market-leading Swiss car sharing company and offers 2860 vehicles at 1530 locations for private customers and companies.
Founded in 1997, the company's mission is to provide mobility in various vehicle categories around the clock.
The Mobility cooperative currently employs 221 people and has seen a steady increase in the number of locations, vehicles and customers in recent years.
This is primarily due to the excellent customer service. Customers' main arguments for deciding to use the Mobility fleet are the convenient self-service, the numerous locations and the possibility of using the vehicles spontaneously at any time, even for short periods.
The fleet includes everyday vehicles in 10 different categories, ranging from economical compact cars to convertibles and vans.
To set an example for sustainability, the company announced in 2020 that it would convert its entire vehicle fleet to electric cars by 2030.
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