With Convert, our users have added value and are introduced to our pizzas in a fun way
The Domino's website should be as appealing as possible and provide a special experience for customers. As we can finally incorporate new, interactive elements to the offers, more and more people are becoming aware of our pizzas and specials
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Hans Chawla's conclusion on contentbird Convert
The Convert software gives us the opportunity to enhance our website with special features without any programming knowledge.
We had actually wanted to incorporate playful components into various campaigns on the website for a long time, but never managed to do so due to the limited capacity of our old CMS.
The interactive content formats have created more brand awareness and help to draw more potential customers' attention to Domino's.
About Domino's Pizza Deutschland GmbH
We can now also make better use of seasonal events such as Advent, Christmas, sporting events and other major events for our sales. Prizes, discount deals and competitions are much better received by customers than before.
In future, we would like to find out more about our target group through a special pizza quiz and increase newsletter registrations as a side effect. We are also trying to continue to introduce our customers to our range in a fun way.
The tool change was not easy at first, as there were difficulties with support at the beginning. However, we now understand the features of the Convert software very well and would like to continue using it to establish various content formats on the website.
We have been able to enhance both our marketing activities and our website with the Convert software and achieve noticeably better results with our work.
Because we can incorporate new, interactive elements into our offers, more and more people are becoming aware of our pizzas and specials.
With over 420 stores, around 180 franchise partners and more than 10,500 employees, Domino's Pizza Germany is the market leader in the pizza home delivery sector and is one of the ten largest gastronomy franchisors. The brand with the red and blue dominoes prepares 30 million pizzas in Germany every year.
Domino's Pizza Germany is part of the Domino's Pizza Enterprises Limited network, the largest Domino's franchisee outside the USA.
Domino's Pizza Enterprises Limited is the owner of the main franchise rights to the Domino's brand and the Domino's store network in Australia, New Zealand, Japan, Taiwan, Singapore, Malaysia, Cambodia, Belgium, Germany, France, the Netherlands and Luxembourg.
Domino's Pizza Enterprises Limited currently has a network of over 3,500 stores.
As the global market leader, the company focuses on top quality, fast delivery and technology, as well as having fun at work. Domino's is growing and learning together with its franchise partners and employees in all markets and stores worldwide. Which is why a shared vision and mission is incredibly important.
The company has set itself high ESG targets for the coming years, including Domino's Pizza Enterprises Limited being the first Quick Service Restaurant (QSR) chain in the world to have its Net Zero targets validated by the Science Based Target Initiative.
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