PERFORMANCE

Know which content works – and where to invest next.

No reporting, no ROI proof, no basis for prioritization? contentbird makes visible which content delivers results – across SEO, social and website. So marketing budget goes where it demonstrably works.

Analytics · Content Performance & SEO Rankings
Google Analytics
Search Console
Content Performance
7T
30T
90T
Org. Traffic
24.830
↑ +38% vs. prior month
Ø Time on Page
3:42
↑ +12%
Conversions
186
↑ +21%
Organic Traffic · March 2026
Content Traffic Trend Conv.
Content Strategy Guide 2026
Blog · Website
4.820
↑ 18%
34
AI in Marketing: 5 Use Cases
Blog · Website
3.570
↑ 24%
28
SEO Guide for Mid-Market
Blog · Website
2.460
↓ 3%
19
Newsletter Q1 Campaign
Email · Campaign
1.830
↑ 9%
12
Keyword Rankings
contentbird.ai · DACH
47
Keywords Top 10
+12
Improvements this week
Keyword Pos. Δ Volumen
Content Marketing Software
contentbird.ai/
2
↑ 3
5.400
AI Content Platform
contentbird.ai/
3
↑ 1
2.900
Editorial Plan Tool
contentbird.ai/planung
7
↑ 4
1.900
Content Operations Mid-Market
contentbird.ai/loesungen
9
1.300
Brand Voice AI
contentbird.ai/brand-voice
12
↓ 2
880
Content Workflow Software
contentbird.ai/workflows
14
↑ 6
720
AI Recommendation: "Brand Voice AI" is losing position – an updated article could bring it back to Top 10. Schedule now?
Data source: Search Console · today
All Keywords →
Hundreds of companies trust contentbird

Prove ROI per content piece

Which content delivers traffic, leads and conversions? One look at the dashboard is enough for the next prioritization.

Rankings and competition in sight

Track Google positions, compare competitors. SEO monitoring in the platform instead of separate tools.

Social performance at a glance

Evaluate reach, engagement and growth across all social channels centrally. No switching between platforms.

CONTENT PERFORMANCE

Measure content ROI. Don't guess.

Performance · Content Performance
Google Analytics
Search Console
Content Performance Dashboard
7T
30T
90T
12M
↓ Export
Org. Traffic
24.830
↑ +38% vs. prior month
Ø Time on Page
3:42
↑ +12%
Conversions
186
↑ +21%
Bounce Rate
42%
↓ −6 Pkt.
Active Content
138
+14 this month
Organic Traffic · March 2026
Traffic
Conversions
Content
Traffic
Trend
Conv.
Conv.-Rate
Content Strategy Guide 2026
Blogcontentbird.ai/guide
4.820
↑ 18%
34
0,7%
AI in Marketing: 5 Use Cases for Mid-Market
Blogcontentbird.ai/blog/ai
3.570
↑ 24%
28
0,8%
SEO Guide for Mid-Market
Blogcontentbird.ai/blog/seo
2.460
↓ 3%
19
0,8%
Newsletter Q1 – Content ROI Campaign
EmailCampaign March 2026
1.830
↑ 9%
12
0,7%
LinkedIn: Whitepaper Content Operations
SocialLinkedIn-Post
1.420
↑ 31%
9
0,6%
Landing Page: Demo-Anfrage
Landingcontentbird.ai/demo
1.090
↑ 14%
47
4,3%
Traffic by Channel
Organic
19.367
78%
Social
2.980
12%
Email
1.738
7%
Direkt
745
3%
March Goals
Traffic Goal (25,000)
99%
Conversion Goal (200)
93%
New Content (15)
Bounce Rate (≤ 40%)
42%
Top Entry Pages
/blog/content-strategie-guide
4.820
↑ 18%
/blog/ai-marketing
3.570
↑ 24%
/blog/seo-ratgeber
2.460
↓ 3%
/demo
1.090
↑ 14%
/features/content-operations
870
↑ 7%
AI Recommendation: The demo landing page has the highest conversion rate (4.3%). A targeted blog article for demo preparation could generate an additional 20–30 conversions.

One dashboard instead of spreadsheet reports

Traffic, engagement and conversions across all channels – connected to Google Analytics and eTracker. The end of manual reporting.

Prove the business value of content

ROI data shows what content contributes to business results. Clear numbers for budget discussions – instead of assumptions.

Get more from existing content

Identify content with potential but weak performance. Rework instead of reproduce – lower content costs.

STRATEGY-ANALYTICS

Measure. Understand. Act decisively.

Performance · Strategy Analysis ✦ AI-powered
Strategy Analysis
contentbird.ai · DACH · Q1 2026
All Personas
All Channels
Topic Clusters ▾
Content Strategy Score
74/100
▲ +9 vs. prior quarter
Topic clusters active
5
3 growing · 1 stagnating
Persona Coverage
82%
Head of Content unterversorgt
Re-optimization Potential
18
Content Identified
Topic Cluster Performance
Organic Traffic · SEO Visibility · Engagement
Topic Cluster Content Ø Traffic Status Trend
AI & Automation
Marketing Manager · Content Creator
28
4.840
Growing
▲ +31%
Content Operations
Head of Content · Marketing Manager
34
3.620
Growing
▲ +18%
SEO & Visibility
Marketing Manager
41
2.910
Stagnating
↔ +2%
B2B Lead Generation
Marketing Manager · Head of Content
19
2.180
Growing
▲ +24%
Content-ROI & Reporting
Head of Content · CMO
12
960
Declining
▼ −14%
Re-optimization suggestion: 18 content items with ranking potential identified in SEO & Visibility → move directly into editorial plan
Persona Coverage
MM
Marketing Manager
92%
CC
Content Creator
78%
HC
Head of Content ⚠ Gap
38%
✦ AI Optimization Suggestions
SEO
SEO: 8 articles on page 2 – optimize internal linking and H2 structure for a Top 10 jump.
LB
Readability: 5 content items with Flesch score below 40 – reduce sentence length and add subheadings.
ICP
Persona Gap: Only 3 content items address Head of Content. 4 new topics suggested.
AI Recommendation: Topic cluster "Content ROI" shows decline – re-optimization before new production saves 40% capacity and measurably increases visibility.

Strategy analyses for CMO and team

Which topic areas are growing, which are stagnating? Reports that CMO and content team understand without follow-up questions.

AI-powered content optimization

AI recommends improvements in SEO, readability and structure. Optimize existing content instead of creating new – saves team capacity.

Use results directly in the next briefing

Performance data flows into the editorial plan and briefings. No data graveyard – every analysis drives what gets produced next.

GOOGLE RANKING MONITORING

Track rankings. Beat the competition.

Performance · Google Ranking Monitoring
Search Console
DACH
Keyword Rankings & SEO Monitoring
contentbird.ai
🇩🇪 DACH
7T
30T
90T
Total Keywords
214
↑ +18 this month
Top 3
12
↑ +4
Top 10
47
↑ +8
Improvements
+32
this week
Ø Position
18,4
↑ −2,1 Pkt.
All (214)
Top 3 (12)
Top 10 (47)
Risen ↑ (32)
Declined ↓ (14)
Opportunities ★ (18)
Keyword
Position
Δ
Volumen
Diff.
Opportunity
Content Marketing Software
contentbird.ai/
Commercial
2
↑ 3
5.400
72
★ High
AI Content Platform
contentbird.ai/
Commercial
3
↑ 1
2.900
68
Medium
Editorial Plan Tool
contentbird.ai/planung
Commercial
7
↑ 4
1.900
55
★ High
Content Operations Mid-Market
contentbird.ai/loesungen
Informational
9
1.300
44
Medium
Brand Voice AI
contentbird.ai/brand-voice
Informational
12
↓ 2
880
38
★ High
Content Workflow Software
contentbird.ai/workflows
Transactional
14
↑ 6
720
51
Medium
AI Text Creation B2B
contentbird.ai/features
Informational
17
↑ 9
2.100
63
★ High
Position Distribution
Top 3
12
Pos. 4–10
35
Pos. 11–20
62
Pos. 21+
105
Competitor Overlap
uptain.de
82%
seobility.net
61%
semrush.com
48%
hubspot.com
34%
★ Top Opportunities (Pos. 11–20)
"AI Text Creation B2B" — Pos. 17, Vol. 2,100. An updated pillar article could reach Top 10.
"Brand Voice AI" — dropped from Pos. 10 to 12. Content update recommended.
"Measure Content ROI" — Pos. 15, Vol. 1,400. New content recommended.
AI Recommendation: 18 keywords are close to Top 10. A targeted re-optimization briefing in contentbird can move these directly into the workflow.

Google positions over time

Track keyword rankings automatically – natively connected to Google Search Console. Detect changes immediately, without separate analysis.

Compare competitor visibility

Benchmark your own rankings against competitors. See where the competition overtakes – and where your own strategy works.

SEO opportunities back into the workflow

Keywords with ranking potential flow into content planning. No separate SEO tool needed – one less license, one less process.

SOCIAL MEDIA ANALYTICS

Analyze social channels. Compare results.

Performance · Google Ranking Monitoring
Search Console
DACH
Keyword Rankings & SEO Monitoring
contentbird.ai
🇩🇪 DACH
7T
30T
90T
Total Keywords
214
↑ +18 this month
Top 3
12
↑ +4
Top 10
47
↑ +8
Improvements
+32
this week
Ø Position
18,4
↑ −2,1 Pkt.
All (214)
Top 3 (12)
Top 10 (47)
Risen ↑ (32)
Declined ↓ (14)
Opportunities ★ (18)
Keyword
Position
Δ
Volumen
Diff.
Opportunity
Content Marketing Software
contentbird.ai/
Commercial
2
↑ 3
5.400
72
★ High
AI Content Platform
contentbird.ai/
Commercial
3
↑ 1
2.900
68
Medium
Editorial Plan Tool
contentbird.ai/planung
Commercial
7
↑ 4
1.900
55
★ High
Content Operations Mid-Market
contentbird.ai/loesungen
Informational
9
1.300
44
Medium
Brand Voice AI
contentbird.ai/brand-voice
Informational
12
↓ 2
880
38
★ High
Content Workflow Software
contentbird.ai/workflows
Transactional
14
↑ 6
720
51
Medium
AI Text Creation B2B
contentbird.ai/features
Informational
17
↑ 9
2.100
63
★ High
Position Distribution
Top 3
12
Pos. 4–10
35
Pos. 11–20
62
Pos. 21+
105
Competitor Overlap
uptain.de
82%
seobility.net
61%
semrush.com
48%
hubspot.com
34%
★ Top Opportunities (Pos. 11–20)
"AI Text Creation B2B" — Pos. 17, Vol. 2,100. An updated pillar article could reach Top 10.
"Brand Voice AI" — dropped from Pos. 10 to 12. Content update recommended.
"Measure Content ROI" — Pos. 15, Vol. 1,400. New content recommended.
AI Recommendation: 18 keywords are close to Top 10. A targeted re-optimization briefing in contentbird can move these directly into the workflow.

Evaluate post performance across channels

Reach, engagement and growth across LinkedIn, Instagram, Facebook & co. in one dashboard – instead of separate reports per channel.

Benchmarking and best posting times

Compare your own KPIs against industry benchmarks and use the best posting times – higher reach with the same effort.

Deploy social resources strategically

Which formats, topics and channels work? Analytics shows where social budget has impact – and where it could be better spent.

See what works. Cut the rest.

Over 300 teams already measure their content performance with contentbird. In 30 minutes, we show how reporting can work for your team too.

Book a Free Demo
or call directly: 0800 100 38 44