With AI Assistant, we can not only increase the speed of production, but also the reach of our content on various channels
AI Assistant helps us to reach the target group even better with more creative content and larger volumes of content on different channels. We can draw more attention to our brand, which also has a positive impact on lead generation.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Alexandra Feigel's conclusion on the Content AI Assistant
Having already worked extensively with Chat GPT, the entire team was very curious about texting with contentbird AI.
The more you engage with AI, the more likely it is to move you forward. That's why we had no qualms about using artificial intelligence to create social media posts or blog articles.
We really use contentbird AI a lot and try to make full use of all its possibilities. The software mainly helps us with creating outlines for blog articles, writing posts for LinkedIn and proofreading.
About mds. Agency group GmbH
Unlike Chat GPT, we have integrated all our content into AI Assistant so that I can, for example, have a suitable LinkedIn post created directly from a blog article.
AI Assistant knows how we express ourselves, the target group and the writing style. This is a huge advantage over Chat GPT and makes our work incredibly easy.
With just a few clicks and commands, the AI can text me engaging articles in seconds. Of course, this increases productivity at work enormously.
Even though we don't currently measure any KPIs via contentbird, we would be happy if there were more possibilities in this regard soon.
Basically, we really like working with AI, it has also made our work processes much faster and we are looking forward to further developments from contentbird.
Al Assistant helps us to reach our target audience even better with more creative content and larger amounts of content across various channels. We can attract more attention to our brand, which also has a positive impact on lead generation.
The mds. Agenturgruppe GmbH is based in Munich and specializes in digital communication strategies.
In an increasingly complex world of communication, it creates valuable relationships between customers and companies.
As a business partner, it adds measurable value to its clients' marketing and sales, and as an agency group, it offers creative skills and digital expertise to help companies move forward strategically and operationally.
The claim and the goal are to sharpen brands and make them the industry leader through memorable, understandable and unique communication.
To this end, the agency provides companies with a forward-looking data basis. On this basis, it selects suitable technologies and can address and pick up different target groups along the entire customer journey with up-to-date creative content.
Since its founding in 1994, the company has grown steadily and today employs teams from the areas of sales communication, brand experience, digital platforms, product staging, packaging, technical documentation and print.
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