RESEARCH & PLANNING

Research smarter. Plan better. Decide faster.

Content planning runs on Excel, Trello and email threads? contentbird unifies AI research, content planning and campaign management on one platform – data-driven and transparent for the entire team.

Research · AI Assistant & Editorial Planning
4 keywords with high potential found. Recommendation: "AI Marketing Mid-Market" – low competition, strong demand.
Keyword Vol. Difficulty Potential
AI Marketing Mid-Market
Informational
5.400
28
Very high
Content Strategy KMU
Guide
2.900
34
High
Marketing Automation
Commercial
8.100
61
Medium
AI Content Creation Tools
Transactional
1.600
44
High
→ Schedule content idea directly
CW 12 · March 2026
Week
Month
List
Mo
16
AI in Marketing
Blog Post · Website
LinkedIn Post
Social
Di
17
Newsletter Q1
Email · In Review
+ Add
Mi
18
SEO Guide 2026
Blog · Approval
Instagram Reel
Social · Draft
Do
19
Briefing: Campaign Q2
Planning
+ Add
Fr
20
SMB Guide 2026
Blog · Live
Facebook Post
Social · Scheduled
Hundreds of companies trust contentbird

AI research & validation

Keywords, search volume and user questions at a glance. Decision basis instead of research marathon.

Pipeline & calendar for the entire team

Every content item has status, owner and deadline – in one system instead of sheets and emails.

Scale campaigns via briefing

One briefing – campaigns for blog, social, newsletter and more channels. Automatically channel-optimized.

AI & DATA RESEARCH ASSISTANT

Research in minutes instead of days.

DashboardResearchW-Questions
✦ AI Assistant
Fragen
Prepositions
Compare
Alphabetical
Who uses AI Marketing
🔍
Who benefits from AI in Marketing
2.9k
🔍
Who uses AI Marketing Tools
1.4k
🔍
Who needs an AI Content Strategy
880
🔍
Who decides on AI tools in the team
480
🔍
Who writes content faster with AI
320
🔍
Who is the target audience for AI Marketing
260
How AI Marketing works
🔍
How to use AI marketing in mid-market
5.4k
🔍
How to create AI content without quality loss
3.2k
🔍
How to define Brand Voice for AI
1.8k
🔍
How to optimize AI texts for SEO
1.2k
🔍
How to manage AI uniformly in the team
720
🔍
How to automate content recycling with AI
440
What is AI Marketing
🔍
What does AI Marketing Software cost
3.8k
🔍
What are the benefits of AI in Content Marketing
2.2k
🔍
What does AI-driven content mean
1.1k
🔍
What is Brand Voice and why it matters
840
🔍
What does Content Operations mean for SMBs
560
🔍
What are common AI marketing mistakes
340
Analytics
Live-Daten
5.400
Search Vol. / Mo.
↑ +12 % vs. prior year
28
Keyword Difficulty
↓ Low – good
€ 3,20
CPC (Ø)
– stabil
62
Total Questions
↑ +8 new
Search Volume – 12-month Trend
Mar Sep Mar
Top Fragen nach Volumen
#1
How to use AI in mid-market
5.4k
#2
What does AI Marketing Software cost
3.8k
#3
Who benefits from AI in Marketing
2.9k
Difficulty & Competition
28
KD Ø
0.42
CPC-Index
62
Fragen
SERP-Features erkannt
✓ People Also Ask ✓ Featured Snippet ○ Knowledge Panel ✓ Video

Keywords, search volume and user questions – one tool

Keyword research, demand analysis and user questions in one interface. No switching between SEO tools, sheets and docs.

Only invest in content that delivers results

Demand data shows before production which topics will rank. Less budget spent on content with no visibility.

Uncover competitive gaps

The Research Assistant reveals untapped topics and competitive weaknesses. Your team proactively builds SEO and GEO visibility.

CONTENT PIPELINE

Every content item. Every status. Every responsibility.

DashboardCreationContent-Pipeline
✦ AI Assistant
Pipeline
Backlog / Ideas
Archiv
Saved Filters ▾
+ Create Content
Channel ▾
Type ▾
Story ▾
User ▾
≡ More Filters
Alle 2.597
Accepted 1.195
Find Author 35
In Production 799
Approval 95
Published 468
Re-optimization 4
Content Type Status Progress Author Due date
AI in Marketing: 5 Strategies for SMBs
🌐 contentbird.io🇩🇪✦ AI running
📝
Blogpost
Website
In Production
5 / 8
LW
L. Wagner
Today Edit
Content Strategy Guide for B2B Teams 2026
🌐 contentbird.io🇩🇪
📝
Blogpost
Website
Find Author
1 / 8
Open
20 Mar ! Edit
Content Marketing ROI: Measurability for B2B Teams
🌐 contentbird.io🇩🇪
LinkedIn Post
LinkedIn
Published
8 / 8
EM
E. Miller
17 Mar ✓ Edit
Newsletter Q2: AI Trends Overview
🌐 contentbird.io🇩🇪🇺🇸
✉️
Newsletter
Email
Approval
7 / 8
MK
M. Klein
22 Mar Edit
Carousel: Avoid 5 Content Workflow Mistakes
🌐 contentbird.io🇩🇪
Instagram Post
Instagram
In Production
3 / 8
EM
E. Miller
19 Mar Edit
SEO Guide 2026: What really ranks
🌐 contentbird.io🇩🇪
📝
Blogpost
Website
Accepted
0 / 8
TK
T. Keller
28 Mar Edit

From backlog to publishing

Die Pipeline bildet den Produktionsprozess mit individualisierbaren Stages ab. Status, Verantwortlicher und Deadline – auf einen Blick.

Approvals become predictable instead of chased via email

Beobachter und Freigeber zuweisen, automatische Benachrichtigung bei Stage-Wechsel. Weniger Korrekturschleifen, weniger Zeitverlust.

Status transparency for marketing leadership

See immediately where content gets stuck – and intervene before deadlines are missed. Steering instead of asking around.

CONTENT CALENDAR

The central planning view for the entire team.

DashboardPlanningContent-Kalender
✦ AI Assistant
Week
Month
List
Today
03 – 09 March 2026
+ Plan Content
All Channels
LinkedIn
Instagram
Facebook
X
Blog
Mo
3
Di
4
Mi
5
Do
6
Fr
7
Sa
8
So
9
08:00
09:00
10:00
11:00
14:00
16:00
LinkedIn
5 AI Tips for Marketing Teams
Publ. ✓
Blog
AI Strategy Guide 2026
In Prod.
Facebook
Q1 Content ROI – Review
Live ✓
LinkedIn
AI in Marketing: 5 Strategies
Scheduled 09:00
TikTok
How AI Content saves costs
Approval
X / Twitter
Brand Voice: The Secret Behind Good AI Text
Draft
→ 14:00
LinkedIn
Feature: 1-Click Translation
Draft
Instagram
Weekend Inspo – being rescheduled …
+ Schedule Post
LinkedIn
AI in Marketing: 5 Strategies
Scheduled 09:00

Drag & drop – plan visually, reschedule flexibly

Schedule and reschedule content. The team sees in real time what appears when on which channel.

Calendar, campaign and project view

Filter by campaigns, channels or projects. Ideal for teams managing blog, social, newsletter and website.

Publish on time instead of playing catch-up

Connected workflows and automatic reminders. Delays become visible immediately. 50% faster from idea to go-live.

STRATEGIC TOPIC PLANNING

Set topics strategically – not fill them reactively.

Planning › Strategic Topic Planning
Topic Planning
Kanban
View mode:
Table
Mindmap
Create New
Project:
contentbird.io ▾
Period:
From
Bis
All Personas ▾
Type
Created on
Created by
Period
AI & Automation
16.02.2024
B. Bickelhaupt
AI in Marketing for Mid-Market
16.02.2024
B. Bickelhaupt
LW
EM
TK
+2
Blogpost
📝
AI in Marketing: 5 Strategies for SMBs
In Production
📝
Brand Voice as AI Guideline – Practical Guide
Accepted
LinkedIn
Hook Post: 5 AI Mistakes SMBs Should Avoid
In Production
Content Recycling & Multi-Channel
17.02.2024
B. Bickelhaupt
EM
LW
+1
SEO & Visibility
17.02.2024
B. Bickelhaupt
· 23
Content Strategy
17.02.2023
B. Bickelhaupt
· 10
18
Topics planned
3
Cluster active
100 %
Pipeline-linked

Align topics with personas, goals and journeys

Every topic is linked to audiences, goals and journey stages. Marketing leadership sees which content serves which objective.

Topic clusters for topical authority

Organize topics in clusters, make dependencies visible, avoid duplicate work. Strengthens topical a

Directly connected to pipeline and calendar

Planning turns into assignments and deadlines – without manual transfer. No topic gets lost.

AI CAMPAIGN ASSISTANT

Scale campaigns. Per briefing.

DashboardCreationCreate Campaign Content
✦ AI Assistant
Briefing 1 Briefing → Many Formats
Topic / Campaign
AI in Marketing for SMBs
Persona
Head of Marketing Mid-Market
Main Keyword
AI Marketing Strategy
Tone / Brand Voice
Factual · Solution-oriented ✓
Select Channels & Formats
📝
Blog
LinkedIn
Instagram
✉️
Newsletter
X / Twitter
🎥
Whitepaper
Selected:
4 Formats
✦ Create All Formats
Generated Content
1 Briefing → 4 Content Pieces, ready to edit
Select All
→ To Pipeline
📝
Blogpost
Website
SEO
Complete article (1,820 words), H1/H2/Meta, Brand Voice checked, keyword integrated.
1,820 words SEO 84/100 🇩🇪 DE
LinkedIn Post
LinkedIn
3 Variants
Hook post with CTA, 3 variants (professional / provocative / storytelling), hashtags included.
280 characters Hook ✓ #5 Hashtags
Instagram Caption
Instagram
Carousel
Caption + 5 slide texts for carousel, emojis, CTA, story teaser. Tone: light, inviting.
5 Slides Caption Story-Teaser
✉️
Newsletter
Email Marketing
A/B
Subject A/B test, intro, 3 sections, CTA button. Personalization fields prepared.
A/B Subject Personalized CTA ✓
4 Content pieces ready
Brand Voice checked
SEO-Score Ø 82
✓ Move all 4 to Pipeline

One briefing – all channels

The Campaign Assistant generates suggestions for blog, social, newsletter, product page and marketing automation from one briefing.

Consistent message, channel-optimized

Every campaign is adapted to channel requirements – maintaining consistent brand language. Driven by AI Brand Voice.

Content reuse instead of recreation

One piece of content becomes many: blog → social → newsletter → PR. More touchpoints without proportionally more effort.

Ready for planning without chaos?

In a demo, we'll show you how contentbird unifies AI research, content planning and campaign management.

Book a Free Demo
or call directly: 0800 100 38 44