With AI Assistant as a sparring partner, we generate more and more varied texts in less time
We now create more content in less time. That means we work more efficiently, but thanks to artificial intelligence we can still make sure we produce high-quality content with great information content and added value.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Nina Gebhard's conclusion on AI Assistant
contentbird is a kind of sparring partner for us. In concrete terms, this means that we do a lot of texting with artificial intelligence.
With the AI Assistant, we can create good, appealing headlines much faster. The AI also helps us to shorten, amend, expand or reformulate texts.
Artificial intelligence is now also helping us to write newsletters. To give you an example: I ask the AI what a chopping board has in common with a sprout tower. AI Assistant then gives me various suggestions and answers so that I can draw inspiration for a suitable paragraph in the newsletter. We also create banners and other snippets with the help of AI.
About Waschbär GmbH
These are long articles that are mainly intended to inform our readers.
We still have concerns about the accuracy of the content if we have it created exclusively by AI Assistant. Our customers take great care to ensure that everything we write is accurate. Accuracy is simply the be-all and end-all when it comes to our topics.
I think the best results come from a combination of humans and machines. We don't blindly hand over the work to the AI, but work together with it.
It relieves us of many smaller, tedious work steps, so that we work faster and more efficiently overall. Nevertheless, quality is always in the foreground, which our authors pay attention to despite the use of AI.
We now create more content in less time. This means we work more efficiently, but thanks to artificial intelligence we can still ensure that we produce high-quality content with significant information and added value.
Waschbär is one of the largest online stores for a sustainable lifestyle in the German-speaking and Dutch regions.
It offers environmentally and socially responsible products for many areas of life. From natural fashion and shoes to household goods and natural cosmetics to home textiles and furniture.
The online store's comprehensive range includes around 10,000 products that have been tested and approved in accordance with Waschbär's strict ecological and social standards.
Founded in 1987, the company's mission is to provide people with knowledge and products so they can create a good and sustainable life.
Waschbär is part of the Freiburg-based Triaz Group. This is a purpose company and as such independent of pure profit maximization in the interest of investors and owners.
This allows the company to focus on continuously developing its offering, setting new standards and reinvesting profits in social and environmental initiatives.
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