A turning point in collaboration and communication
The use of operations software from contentbird is a turnaround for us. It makes it incredibly easier for us at headquarters to communicate with the country subsidiaries and represents a milestone in our collaboration.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Reaching a new level of digitization
We have reached a new level of digitalization in the company by switching to the Operations Software from contentbird.
As KSB's headquarters, we are responsible for establishing processes for the teams in the various countries and communicating them in the best possible way. Difficult communication has often led to confusion or doubt.
The colleagues at the headquarters have already accepted the operations software well and were able to familiarize themselves quickly thanks to contentbird's assistance and the high level of user-friendliness.
About KSB
This allowed us to create a uniform structure, define format templates for all countries, create logical naming and establish a general basis for content production in the various countries.
We are gradually bringing all the other marketing departments of the national companies on board, so that in future we will have a single point of contact for all questions and information relating to content production.
As content creation increases in the future, we feel confident and well-prepared to manage this together in an organized way.
That's why I would like to take this opportunity to thank contentbird very much. On behalf of the entire team, I am grateful for a software that allows us to collaborate in a structured way with colleagues from all over the world.
"Using contentbird’s operations software is a game-changer for us. It makes communication with our country subsidiaries at headquarters incredibly easier and represents a milestone in our collaboration"
KSB SE & Co. KGaA is a listed group headquartered in Frankenthal, Rhineland-Palatinate.
Since our foundation in 1871, we have grown continuously. Today, we are a major group with a presence on all continents with our own sales companies, manufacturing facilities and service operations.
More than 15,600 hardworking employees generate annual Group sales of two billion euros. This also makes us one of the world's leading suppliers of pumps, valves and related systems.
KSB combines innovative technology and excellent service to create intelligent solutions. The environmental aspect is particularly important to us. We are always working on new developments and products for a green future.
With this approach, our team is close to our customers on all continents, supplying them with pumps, valves and systems for virtually all applications involving the transport of liquids.
Our comprehensive range of services rounds off this customer-oriented portfolio.
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