Manage content better - all with one tool
Thanks to contentbird, we were able to bring order to our chaos and have found an all-in-one solution for content production in the team. Well understandable and practical, we have learned to work together more efficiently.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Kerstin Esselbach's conclusion on Operations Software
I turned to contentbird because the use of many external tools and Word documents not only made it difficult for us to work together as a team, but also made it extremely difficult to train new employees. Thanks to sufficient support and intensive explanation, we were able to integrate contentbird's user-friendly operations software into our daily work routine. I liked how practically oriented we were as customers. The handling of the software is very simple and yet it facilitates complex work processes and brings structure into our business. The software helps us significantly in the creation and optimization of our content. We can now finally work together effortlessly and transparently.
About Bike24
From keyword research to content creation including correction loops and finally also the final evaluation, we find everything organized in one place. This gives us a better overview of important KPIs and allows us to work in a consistent workflow. Many thanks for the support. The Bike24 team and I are grateful to contentbird for the operations software, which provides quality assurance, increased productivity and more efficiency in the team.
"Thanks to contentbird, we were able to bring order to our chaos and found an all-in-one solution for team content production. With its clear and practical approach, we learned to collaborate more efficiently."
We are a listed online trading company for bicycles, bicycle parts, accessories and outdoor sportswear. Since our founding in 2002, we have been headquartered in Dresden. We employ around 450 people, stock 77,000 items and have more than 800 brands in our range. Over the years, we have developed from a specialized online retailer in the field of cycling to one of the leading e-commerce platforms in continental Europe. The focus here is primarily on the premium segment.
We want to promote green mobility and motivate more and more people to use bicycles as a sustainable means of transportation. That's why we focus on a broad product range, customer-friendly service and lightning-fast shipping. In addition, we offer our customers top advice and an excellent buying experience. Recently, we have also launched online stores in France and Italy. In addition, we have established a Spanish subsidiary, including a Spanish online store, and built a logistics center in Barcelona to better serve the Southern European market. As passionate sportsmen and women, the promotion of young talents is also important to us, which is why we are one of the main sponsors of the Erzgebirgs Bike Marathon.
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