Product update · February 25, 2026 · Social media
Social Plus: community management in the platform
contentbird and Fanpage Karma have entered a strategic partnership. Fanpage Karma's community management technology is integrated into the AI Content Operations Platform and forms the Social Plus module.
Comments, mentions and direct messages from all relevant channels are bundled, handled and analyzed in one central place.
Available in the platform:
What Social Plus covers
- Central inbox
Comments, mentions and direct messages from all channels come together in one place.
- Coordinated teamwork
Responsibilities and response times become transparent. Replies stay consistent with your brand.
- Measurable interaction
Engagement trends and dialogue intensity can be analyzed per post. This is the basis for data-driven optimization.
- A closed-loop process
From topic planning in the Newsroom through publishing to managing interaction. The technology partner is Fanpage Karma, uphill GmbH, Berlin.
See Social Plus live
Why community management belongs in the content process
Communication doesn't end with the post
Impact only comes from structured interaction.
And from systematically analyzing the responses.
One system instead of separate tools
Planning, publishing, dialogue and analysis run without breaks between tools.
No silos between content and social.
Interaction becomes manageable
Social media is not just a distribution channel.
It is part of your operational infrastructure.
