A structured basis for efficient content marketing
The tool has made it extremely easy for us to work together. We work far more efficiently and in a more structured way as a team. The customer service at contentbird is also top notch. I wouldn't want to do without it anymore.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Alexandra Schmidt's conclusion on Operations Software
We had been having problems in the team for a while because we simply didn't have an overview of upcoming projects. We quickly realized that Excel was no longer the right tool for our needs. That's why I turned to contentbird.
The familiarization phase was not easy for us, but contentbird's courteous customer service was a great help here. I have rarely experienced such good communication and assistance from customer service as I have here.
Switching to the Operations software has given us a structured overview of all topics. Since we take care of the content of two brands, it is simply enormously important to follow a clear and, above all, consistent editorial plan.
About SilverTours GmbH
We are a team of eight people who are largely responsible for the success of content marketing on various channels. Without shared workflows, this was simply no longer possible.
Not only do we now work faster and more efficiently, but we also create higher quality content that is better suited to the business at hand.
I would like to take this opportunity to thank contentbird once again. You always had an open ear for our questions and concerns and helped us with the Operations Software last year to function better as a team.
This tool has made collaboration extremely easy for us. We work much more efficiently and in a more structured way as a team. The customer service at contentbird is also excellent. I wouldn't want to be without it.
SilverTours GmbH is one of the leading e-commerce companies in Germany. For over 16 years, we have been developing and operating travel portals, including the market leader billiger-mietwagen.de, Germany's largest rental car price comparison.
We are committed to customer service, which is why we have over two million satisfied customers around the world.
Behind SilverTours is a dynamic team of around 150 employees with the most diverse backgrounds. The close cooperation of our individual departments, motivation and a lot of fun at work are the basis for the success of SilverTours.
At our two locations in Cologne and Alicante, we work every day to further optimize car rental bookings for our customers from all over the world.
In addition to our German product, we successfully serve the French rental car market with CARIGAMI. CamperDays, an operator for motorhome tours worldwide, is our latest product.
Since 2013, we have been part of the ProSiebenSat.1 Group with SilverTours GmbH.
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