Companies are looking for new ways to increase sales. Social media platforms such as Instagram are ideal for addressing your target groups.
Many entrepreneurs ask themselves the question:
Why is Instagram the right platform?
The interaction rate is crucial. Followers interact more often on Instagram. The social media app is suitable for businesses.
Studies have shown that Instagram has significantly more interactions (4.8%). Neither Facebook nor Twitter can match this interaction rate. On Twitter, the average interaction rate is 0.25%. Facebook is not much better at 0.72%.
That's why you should turn to Instagram. Many influencers are active on the platform. Apart from YouTube and TikTok, Instagram is the influencer platform par excellence.
According to a study by InfluencerDB, 39% of all Instagram profiles with more than 15,000 followers are active influencers. This offers you opportunities to market your products.
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For which companies is Instagram useful?
Not all companies are the same.
An energy company is interested in different people than a beauty salon.
Is your clientele active on Instagram?
First, you should think about this question. Not every German uses the social media app.
The age, location, and gender of your target audience play a role. Instagram is used primarily by 18- to 34-year-olds. (Source: Statista)
If your company targets older people, advertising in newspapers and flyers is worthwhile.
Another important aspect is the attractiveness of your product.
Is it possible to present your product in a visually appealing way?
This is easier for a café than for a property management company. Appealing images are not out of the question, even with a difficult topic.
As a property management company, it can be worthwhile to put people first. They can talk about their positive experiences.
Instagram videos on topics such as:
- How do I find the right property management company?
- Why do you need a property management company?
- How much does property management cost?
It quickly becomes clear: you have to offer added value.
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Select your target audience
The right content depends on your audience.
If you publish interesting pictures, new subscribers will follow you.
What are exciting posts?
Exciting content is posts that inspire your followers. People interested in sports are interested in different content than fashion enthusiasts.
You need to think about your target audience:
- What topics are your customers interested in?
- What questions do your customers have for your company?
- How can you offer added value?
These questions will help you develop an Instagram strategy. Then you can convince new people to follow your account.
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Define your Instagram goals
Before you get started with your Instagram account, you need to decide on your main goal.
What do you want to achieve?
Interesting opportunities for companies include:
- increase in sales
- brand awareness
- higher customer satisfaction
- Recruitment of employees
Your expectations depend on your industry, among other things. An e-commerce company focuses on sales. A carpenter wants to attract employees.
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Create an Instagram business account
The Business account is crucial. You can view statistics about your brand. You also gain insight into the characteristics of your community. You can see general information about the gender, age, and location of your followers.
This is an ideal opportunity for businesses. It gives you the chance to find out more about your followers. You can also customize your images.
The more you cater to your target audience, the more sales and interactions you will achieve.
Additional advantages of a business account include:
- Link to your website
- Enter contact details
- Instagram Shopping
With contact details such as your phone number and email address, people can reach you with just one click.
This is a good opportunity to make sales.
How do you set up your Instagram business account?
- Click on your Instagram account.
- Select the "Settings" option.
- Tap "Convert to business account."
- Done. Your business account is ready to go.
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Was sind Instagram Shopping Beiträge?
Instagram Shopping Beiträge beinhalten Markierungen. Das ist der Unterschied zu Feed-Inhalten.
Du teilst Produkte, Markierungen mit Preisangaben und Daten zur Verfügbarkeit zu. Daraufhin bekommen Interessierte den Produktnamen und den Preis angezeigt.
Das bietet für dich enorme Chancen zur Umsatzsteigerung. Die Funktion macht Sinn, wenn du einen Online Shop hast. Ansonsten kannst dein Business auf den Einsatz verzichten.
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What are Instagram Shopping posts?
Instagram Shopping posts include tags. This is what sets them apart from feed content.
You assign products, tags with price information, and availability data. Interested parties are then shown the product name and price.
This offers you enormous opportunities to increase sales. The feature makes sense if you have an online shop. Otherwise, your business can do without it.
Using Instagram Shopping
A basic requirement for Instagram Shopping is a business profile. Furthermore, companies must sell physically existing products. Instagram does not allow the sale of software and licenses via the platform.
Only companies from certain countries are permitted. These include, for example, all EU countries, the US, and Canada.
Social media users can go from the Instagram post to your product page with just one click. This enables you to generate new sales.
In addition, you can tag up to 5 shopping products in posts. With thousands of followers, this can quickly add up to large sums of money.
The advantage is obvious.
Every time you publish a new post, followers can shop with just one click.
This is the easiest way to win customers. In addition, self-employed people can skillfully increase brand awareness.
Have you launched a new product range?
Then Instagram carousel posts are worthwhile.
How do carousel posts work?
Carousel posts contain multiple images. With a few swipes back and forth, users can click through the entire range.
You can tag up to 20 products in a single carousel post. That's not the only advantage.
Every time you tag a product, Instagram displays the item in the shopping section of your profile. This creates an entire range that followers can view on your profile.
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Shopping benefits at a glance
Advantage 1: Simplified purchasing process
Instagram Shopping makes shopping easier. Your fans' attention span is steadily decreasing.
It is difficult for entrepreneurs to attract users to their online shops. Many people want to view Instagram posts at their leisure.
Then advertising is annoying. With Instagram Shopping, you can still achieve your marketing goals.
Advantage 2: Directly promote products
The Instagram profile currently has a link to promote your own company. For online shops that want to increase sales, this is not enough. For this reason, the shopping feature is a significant step forward.
Advantage 3: Addressing potential buyers who are willing to purchase
When you create an Instagram Shopping post, it will appear in the "Explore" section on Instagram.
This gives you the opportunity to present products to users who are willing to buy. If this sparks their interest, it won't be long before a sale is made.
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7 tips to attract more customers on Instagram
Want to attract customers quickly? In addition to Instagram Shopping, Stories offer you the opportunity to do just that. A suitable profile description will help you on your way to attracting more customers.
These 7 tips are guaranteed to help you.
More sales through Instagram Shopping
The right tips can make the difference between success and failure. There are a few pitfalls to be aware of when shopping on Instagram.
Instagram Shopping helps you achieve more sales—provided you know what you're doing.
Tip 1: Don't overdo it
The shopping feature is set up. Now the first users are making a crucial mistake. Most marketing users use shopping tags in every image.
That doesn't help anyone. Users quickly become annoyed by advertising. You have to strike the right balance. Your strategy is what counts.
Tip 2: Use the correct spacing
Many users forget that your subscribers view shopping images on their smartphones. It is important to ensure that there is sufficient spacing.
If the markings overlap, usability decreases. The result is that your sales decline.
Tip 3: Attract more attention with an interesting profile
The first thing users see when they come across your profile is your profile picture. Users decide within 200 milliseconds whether your profile is interesting or not.
This means that your Instagram profile must be compelling at first glance.
You don't have time for a second chance.
What do you need to pay attention to?
Your profile picture must be clearly recognizable. Companies should adapt their logo to the round image format.
What does that mean?
For a logo with text, you should slightly curve the text. To make it more eye-catching, you can choose a creative background. Red, orange, and blue are suitable colors.
Create a round logo! Your brand will stand out better.
Tip 4: The description
Let's move on to the profile description .
The Instagram profile is a great opportunity. You can briefly and concisely introduce your company.
What information should you choose for your profile?
- Services/products you offer
- Call to action (Shop now, Schedule an appointment now)
- Opening hours, if applicable
- Link to the online shop or appointment scheduling
Tip 5: Use Instagram Live
Instagram Live is a story variant. You have the opportunity to answer questions and provide insights into your projects. The app also helps you increase customer satisfaction.
This allows you to broadcast events to your followers' cell phones in real time. You can also interact directly with your followers. They can comment on your video. Your business benefits. You gain more attention for your company.
This creates a closer bond with your subscribers.
Tip 6: Instagram Stories
Instagram Stories have replaced the feed as the medium with the widest reach. If you have more than 10,000 followers, you can add links to your story.
Instagram stickers allow you to share polls, questions, and ideas. This helps you engage with your subscribers.
Tip:
Many people don't know this, but you can use hashtags in Stories.
The hashtag sticker can help your business gain visibility. If many people like your story, your post will be displayed under the hashtags.
Tip 7: Instagram TV
With Instagram TV, you can share longer videos with your community. This feature is interesting for your viewers. You'll attract the attention of new people. This will help you in the long run. New people will follow you.
Your content can be between 15 seconds and 10 minutes long. A large account can upload videos up to 60 minutes long.
Instagram TV allows you to explore a topic in greater depth. This is appealing to businesses.
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In a nutshell
Instagram offers many opportunities for your company. Your business can really benefit from the platform.
As an entrepreneur, avoid this mistake:
You shouldn't expect success to happen overnight. If you work on your account over the long term, you will be successful. A clear marketing strategy is essential. Your photos must be compelling.
