In our Fireside Chat, our CEO Nicolai Kuban publishes weekly practical tips for your content marketing. You can find all the information here.
Content marketing – a continuous process?
This is a question that content marketing agencies are often asked. And it's a question that shows that content marketing as a concept is not yet firmly enough anchored in corporate culture and communication. Because it implies that content marketing is a completed project. The fact is, however, that content marketing is a process with no expiration date.
To illustrate this, it is enough to imagine a company, a brand, or a product as a building or a wall. Content marketing is a brick that completes the structure. If this brick were removed from the structure, it would, if not collapse, at least cause it to wobble.
Content marketing is therefore an essential component of modern business management. Although the individual steps and campaigns within content marketing can sometimes be viewed as projects and phases, the overall concept does not have defined start and end dates. Content marketing never stops.
All the facts once again in the video
Don't want to miss any more videos? Then simply follow us on LinkedIn. We publish exclusive content for all followers here every week:
