contentbird and adesso launch partnership for efficient, on-brand content production

Berlin, September 30, 2026 – contentbird GmbH and adesso SE are launching a partnership to help companies introduce and implement AI-powered content processes. The goal of the collaboration is to enable joint customers to produce more content in less time – without compromising on quality or brand consistency – while pursuing a strategy that fits their own growth objectives.

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Marketing teams today have to produce more content than ever – for more channels and audiences, with the same resources. Another tool alone won't get you there; it takes the right combination of platform and strategic consulting.

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This is exactly where the partnership between contentbird and adesso comes in. contentbird provides the AI Content Operations Platform for content processes, approvals, workflows, and AI rollout. adesso adds consulting, implementation, and managed services so that companies can translate their content strategy into resilient workflows and scale on brand.

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With adesso, contentbird gains Germany's largest IT service provider as a consulting and implementation partner. With around 12,000 employees and annual revenue of EUR 1.47 billion, adesso is one of the most important digitalization and AI transformation partners for companies in German-speaking countries.

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“Access to AI models is no longer the bottleneck. What matters is whether companies can bring brand knowledge, workflows, quality control, and publishing together cleanly. That requires technology and implementation from a single source. In adesso, we gain a partner that can effectively bridge the gap from strategy to day-to-day operations based on our technology,” says Nicolai Kuban, founder and managing director of contentbird GmbH.

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The collaboration is aimed in particular at companies that manage content across multiple teams, brands, countries, or channels and want to integrate AI into their existing processes in a structured way. The focus is not on simply automating individual pieces of content, but on a resilient content workflow: from strategic planning and AI-assisted creation to approval, publishing, and measurement.

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About contentbird

contentbird (www.contentbird.io) is the AI Content Operations Platform for teams at mid-sized companies in the DACH region – for decision-makers in marketing, communications, and social media. The platform manages the entire content lifecycle – from strategy and creation to distribution and performance – in one place, drives the AI rollout across teams, and makes them faster and more consistent with AI agents. Owner-managed from Berlin, ISO 27001 hosting in Frankfurt, trusted by hundreds of companies, from mid-sized businesses to publicly listed corporations.

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About adesso

adesso is one of the leading IT service providers in German-speaking countries and, through consulting and custom software development, focuses on the core business processes of companies and public administrations. adesso's strategy rests on three pillars: comprehensive industry expertise among its employees, broad, vendor-neutral technology expertise

and proven methods for delivering software projects. With tailored IT solutions, adesso strengthens the competitiveness of companies and organizations in its target industries: insurance/reinsurance, banking and financial services, healthcare and life sciences, utilities, public administration, automotive and manufacturing, retail, transportation, media and entertainment, lottery, and sports.

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