EmpCo becomes mandatory: the automated website check
From September 27, 2026, new rules apply to environmental claims in customer communication. Every page of your website is affected, including all existing content.
To address this, contentbird is launching the automated EmpCo Website Check in the platform: it scans your pages, classifies every critical claim by risk and provides a substantiated alternative wording.
Start your content audit now:
What the EmpCo Website Check finds
- Generic environmental claims without evidence
Terms such as “environmentally friendly”, “sustainable” or “green” are only permitted if recognized excellent environmental performance can be demonstrated. The check finds them across all your existing content and flags the missing evidence.
- Climate neutrality based on offsetting alone
Claims such as “climate neutral” or “CO₂ neutral” that rely solely on offsetting fall under the ban. The check separates substantiated reduction claims from pure offsetting promises.
- Sustainability labels without recognized certification
Self-created labels without an independent certification scheme are not permitted. The check captures every mention of a label in texts and product data.
- Future environmental pledges without a plan
“Net zero by 2035” requires a published implementation plan with interim targets and independent verification. The check lists all future pledges with their evidence status. The EmpCo Check is a technical pre-screening and does not replace a case-by-case legal review.
See the EmpCo Website Check live
Why the check sits in the platform
Website and new content in one pass
A one-off website audit is outdated with the next release.
The check runs across your existing website and additionally before every approval of new content.
Governance instead of case-by-case review
Every finding lands in the workflow with a risk rating, rationale and action.
Responsibilities, deadlines and approvals are documented.
Corrections directly in the content
The check delivers more than just the finding.
Wording suggestions are created in your brand voice and applied in the editor.
