Product update · July 7, 2026 · AI Infrastructure
AI Content Brain is now available
Since July 8, the AI Content Brain has been live in contentbird. It consists of five interlocking building blocks that sit directly inside your familiar workflows.
AI Knowledge, AI Chat, AI Governance, AI Image Creation and MCP connectors. No separate tool, no second data source.
How to get started:

The five building blocks
- AI Knowledge
Store project knowledge as text, files or via MCP. All AI functions draw on it.
- AI Chat and AI Image Creation
The chat sits in the navigation bar and knows your project knowledge. Images are created in the same context.
- AI Governance
Roles, permissions and approvals also apply to AI output. Usage is documented.
- MCP connectors
Existing systems are connected instead of duplicating knowledge. Set up under Administration, Projects, Strategy, AI Knowledge.
See the AI Content Brain live
Why infrastructure instead of individual features
AI budget turns into output
Five building blocks in one system instead of scattered standalone applications.
The effort for rollout and training is incurred only once.
Your brand voice stays intact
Results are based on your project knowledge.
Not on the style of some generic model.
Governance is built in
AI usage follows the same roles and approvals as the rest of your content.
Every access is documented.