The AI opportunity for content teams.
More output, quality and visibility with your existing team and budget. The report shows how marketing and communications teams in mid-sized companies embed AI firmly in their content processes: without extra headcount, without agency dependency, without AI sprawl.
With current figures from McKinsey's State of Marketing Europe 2026 and insights from more than 800 conversations with marketing and communications teams. Reading time: 15 minutes. The report is available in German.
What you will learn in the report:
1. Why AI is not yet paying off in your team
72% of surveyed marketing decision-makers are increasing their budgets, yet only 6% of marketing organizations are "AI-ready". Using current McKinsey data, the report shows where the real bottleneck lies and which three misconceptions slow down AI in content.
2. Why isolated AI tools are not enough
The answer lies in the interplay of people, context, process and AI. Using a product launch as an example, you will see how 45 individual approvals become a single approval logic, on-brand across all channels and markets.
3. The foundation for effective AI in 4 weeks
Connect, Build, Scale: the roadmap for leaders, with a maturity check and practical examples from software, mid-sized companies and industry.
Download the report for free
What the report offers
understand why AI is not yet paying off in your team
a concrete 4-week roadmap to get started
practical examples with measurable results
