YOUR CONTENT SEO checklist
The most important SEO basics for your content marketing
SEO is the key to more organic visitors and better rankings. With the right optimization, you can ensure that your content is found by the very people who are looking for it - without any paid advertising.
Optimize your content for search engines:
1. Analysis Phase
Clearly separate topics and channels. The current content planning process is reviewed to determine whether it is primarily channel-driven. Going forward, topics take centre stage.
2. Design Phase
Define roles and responsibilities. The strategy team, topic management, channel management and the editor-in-chief team are assigned clear responsibilities. In addition, communication is coordinated centrally.
3. Implementation Phase
Successfully manage change within the team and introduce the newsroom step by step.
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