FORWARD DEPLOYED TEAM

Content AI that works day to day. Built with our team.

Our forward deployed engineers and consultants work directly inside your content team: building workflows, connecting systems, enabling people.

  • First workflow live after four weeks
  • Connected to existing systems via MCP and API
  • Documented and handed over to your own team
4.9
4.5
4.1

Discuss your first workflow

ISO 27001GDPRServers in Germany
KSBAxel SpringerSixtFressnapfCaritasDKBacrevisEllen WilleidealoCJDBike24LouisBWH HotelsBergeradessodiva-eMSIGBrevoEGLEmds.Domino’s
The adoption gap

You've bought AI. It rarely makes it into daily work.

01

Access without workflows

Licenses are in place, but no process defines what AI is used for and how.

Folge: Geringere Sichtbarkeit
Our approachPick the workflow with the fastest payoff together and take it live.
02

Systems not connected

AI works in isolation from CMS, DAM, PIM and the editorial calendar.

Folge: Korrekturschleifen und Mehrarbeit
Our approachForward deployed engineers connect your systems via MCP and API.
03

A brand without guardrails

Without stored brand language and approvals, AI produces generic copy.

Folge: Externe Abhängigkeiten
Our approachAI Knowledge, content checks and approval steps set up from day one.
04

Knowledge stuck with a few

A handful of power users work with AI, the rest of the team doesn't.

Folge: Budget ohne strategische Wirkung
Our approachWorkshops and role-based onboarding bring the whole team along.
Sound like your team?Request a call
How we work together

Our team builds with you. The result stays with your team.

Hebel 1

What our team takes on

Workflow design

Choose the use case, define steps and owners

Integration

Connect existing systems to contentbird via MCP and API

Content agents

Configure multi-step agents with company knowledge

Enablement

Workshops and onboarding with real use cases

ResultFirst workflow live after four weeks
Hebel 2

What stays with your team

Your own workflows

Everything runs in contentbird, not in a black box

Full control

Approvals and human in the loop at every critical step

Extensible

Marketing ops and AI champions adapt workflows themselves

Documented

Knowledge sources, connections and roles clearly recorded

ResultScale without depending on service providers
5-Stern-Bewertung auf OMR
OMRREVIEWS

“Instead of switching between different tools, Excel sheets and project management boards, we map the entire content lifecycle on one platform with contentbird. That prevents information loss, cuts coordination effort and saves us an incredible amount of time every day.”

BertHead of Marketing, EGS Group
Tool consolidationContent Operations

“Better content management – all in one tool”

Bike24
5-Stern-Bewertung auf OMR
OMRREVIEWS

“contentbird brings our content channels and AI-powered workflows together in one central place. Even with many parallel campaigns, we always keep the overview and save a huge amount of time creating new copy variants.”

JohannesCEO, camp3 GmbH
5-Stern-Bewertung auf OMR
OMRREVIEWS

“With contentbird, we bring content, responsibilities and planning together in one central place. We see faster what's open, what has priority and what's still missing – for more transparency, accountability and far less coordination effort.”

PatrickManaging Director, PW Consulting GmbH
InternationalizationAI rollout & Governance

“We were skeptical about AI in content marketing at first, but the time we save with AI Assistant helps us enormously”

asecos
5-Stern-Bewertung auf OMR
OMRREVIEWS

“Combining content planning, SEO, research and monitoring on one central platform makes our daily work so much easier. We can steer our content strategy based on data and save a lot of time across the entire process.”

SteffenChief Innovation Officer, Go Legal GmbH
OperationsAI rollout & Governance

“Our social media posts are created with AI – the AI is more creative and faster than we are”

Vivanno
Connect. Build. Scale.

Connect. Build. Scale.
From first workflow to rollout

01CONNECT

Connect (weeks 1–2)

Fill AI Knowledge with strategy, personas and brand language. Connect existing systems.

contentbird AI Chat mit verbundenem Markenwissen
02BUILD

Build (weeks 3–4)

Take the first workflow live with real content. Decisions are based on real numbers.

contentbird Themenplanung mit Kategorien, Themen und Stories
03SCALE

Scale (from week 5)

Onboarding, training and rollout of content agents to more teams and markets.

contentbird Content Pipeline with content for multiple channels and languages
OUR TEAM

Expertise for every stage

Depending on the stage, different experts work directly with your team.

Content Operations Consultant
Launch
Makes it usable
Forward Deployed Engineer
Build
Makes it work
AI Visibility Expert
Grow
Makes it visible
Embedded Engineer
Optional, ongoing
Backlog and quarterly planning
Launch & Build

Launch: rollout planning, role-based onboarding, change management
Build: workflows, content agents, MCP and API

Grow

Grow: measure and grow visibility in ChatGPT, Perplexity and Google AI

Aligned with IT

Marketing ops, IT and governance involved from the start

Your team stays in charge wherever expertise, legal or brand requirements demand it.
The difference

Live workflows instead of slide decks

Live with real content
System integration
Quality & Governance
Team enablement
Control & data privacy
Traditional consultingConcepts and slides
Konzept statt laufendem Workflow
Umsetzung bleibt beim Kunden
Richtlinien auf Papier, nicht im System
Wissen geht mit dem Projekt
Viele Tools ohne zentrale Steuerung
Software aloneLicense without rollout
Lizenz da, Nutzung bleibt aus
Integration in Eigenregie
Markenregeln werden nie hinterlegt
Onboarding per Handbuch
Schatten-AI neben dem Tool
contentbird Forward DeployedPlatform and team
First workflow live after four weeks
MCP and API to CMS, DAM and editorial calendar
AI content checks against strategy, GEO & guidelines
Workshops and role-based onboarding
Roles & permissions, servers in Frankfurt, GDPR-compliant
Trusted since 2012

Security and data privacy made in Germany

Owner-managed from Berlin, with personal points of contact. Proven with banks and listed companies.

ISO 27001
Certified hosting
GDPR-compliant
DPA included as standard
Cloud Services Made in Germany
Servers in Frankfurt am Main
SSO, MFA & audit logs
Included in every plan at no extra cost
Hundreds
of customers in DACH
up to 50%
faster from briefing to go-live
+30%
more organic visibility
2012
founded, owner-managed
Your path to the first workflow

What happens after your request

1Share your prioritiesOutline goals, team and systems in a first call.
2Kickoff workshopChoose the workflow with the fastest payoff together.
3Connect and BuildOur team handles setup and integration, you provide access and input.
4First results in 4 weeksBusiness case and productivity secured before you decide.
Request a call
FAQ

Frequently asked questions about the forward deployed team

What does a forward deployed engineer do?

A forward deployed engineer works directly inside the content team. They build workflows and content agents in contentbird, connect them to existing systems via MCP and API, and hand them over to the team fully documented.

After about four weeks. Weeks 1 and 2 build the foundation, in weeks 3 and 4 the first use case goes live with real content. The rollout decision comes only after that.

No. contentbird handles Connect and Build. Your team provides access and subject-matter input, and IT is involved for interfaces and data privacy.

Scope depends on use case, teams and systems. After the first call you receive a transparent offer, optionally including an ongoing embedded engineer.

On servers in Frankfurt am Main with ISO 27001-certified hosting. contentbird is GDPR-compliant, and a DPA is standard.

Request a call