Implement a content marketing strategy that contributes to your business goals.
Develop, implement and measure a content strategy that really works. Use contentbird to achieve your goals and effectively engage your target audience.

Content Strategy Software
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- Full functionality
- No credit card details or similar are required.
- Already over 2,000 satisfied users

No more back and forth without a strategic goal
- Lack of clarity about the target group
- Lack of strategic orientation
- Difficulties in defining and measuring objectives
- The challenge of optimizing content at different stages of the customer journey
- Need for continuous optimization of the strategy
- Detailed persona development with contentbird
- Strategic planning aids from contentbird
- Setting and tracking KPIs with contentbird
- Adapting the content strategy to the customer journey with contentbird
- Use of contentbird's analysis tools for continuous improvements
Your content strategy in one central location
In-depth persona development
Recognize and understand your target group better than ever before. contentbird helps you to create detailed personas that refine and personalize your content strategy.
Integrated content strategy
With contentbird, you can build your content strategy from the ground up. Use our tools for well thought-out planning and implementation.
KPI tracking and analysis
Accurately measure the success of your content efforts and dynamically adapt your strategy. contentbird offers the necessary analysis tools to track and optimize your progress.
FAQs
- How do I develop an effective content strategy that supports my business goals?
Answer: Start by defining your core objectives and target audience. Analyze the customer journey to identify key moments for engagement. contentbird helps you with analysis and planning. - How do I integrate personas into my content strategy?
Answer: Create detailed personas based on data analysis and customer feedback. Use contentbird to target content to these personas. - How do I measure the success of my content strategy?
Answer: Set specific KPIs based on your goals. Use contentbird to track and analyze these KPIs.
Our content marketing software supports the entire process.

Integrated into the daily work of all involved
- A common direction through a centrally defined strategy accessible to all participants
- Produce content that fits the target audience and the company goals
- Systematize and increase the efficiency of content production
- Easily develop personas, content goals, CTAs, visions, guidelines, and much more with artificial intelligence.
- AI Prompt Templates for Strategy
Features & Details
- Vision
- Content Story
- Communication goal
- Brand promise
- Prioritized goal
- Guideline
- Personas
- Customer Journey Phases
- Content Goals
- Call-to-actions
Data-driven for maximum demand
- Developing ideas based on real demand and unlocking content potential
- Prioritize search terms and topics based on data.
- Discover questions about the target audience and content from the competition
- Artificial intelligence as a sparring partner for keyword and W-question research and inspiration.
- AI Prompt Templates for Research
Features & Details
- Keyword research
- W-questions research
- Competitive analysis
- Inspiration through AI
- Traffic Forecast
- Potential Value Analysis
- Opportunity assessment
Editorial calendar for team overview and drag-drop planning
- Overview of planned and already addressed topics and content
- Systematic processing of existing ideas through a pipeline system
- Content calendar for planning meetings and efficient management of all relevant channels
- Artificial intelligence supports the process of brainstorming, topic and editorial planning, and briefing creation.
- AI Prompt Templates for Planning
Features & Details
- Topic Mind Map
- Kanban
- Idea pipeline
- Editorial plan
- Calendar planning
- Campaign planning
- Content archiving
- Asset Management
- Briefing creationproduct_feature_points
Collaborative and intelligent content creation
- Transparency of all content, including background information, in one central system
- Quality assurance through individual approval processes, processing status, comments
- Real-time support through data and artificial intelligence
- Create content with ease using artificial intelligence.
- AI Prompt Templates for creation
Features & Details
- Content editor (including website, social media)
- AI Integration (AI Assistant)
- Canva Integration
- Approval process
- Versioning/historical tracking
- WDF/IDF analysis
- Readability and spell check
- Duplicate check
Automated distribution to all relevant channels
- Time savings through targeted advance planning of publications
- Easy transfer to all relevant output systems (social, CMS, etc.)
- Internal distribution of content within the team
Features & Details
- Social Media: LinkedIn, Facebook, Instagram, YouTube and Twitter
- Browser extension for “Copy & Paste”
- Open interfaces to third-party solutions
- Send via email (Word, HTML, PDF) to, for example, an agency or webmaster.
Evaluate content success, reach, and ROI
- Gain insights into content that works and delivers ROI
- Conduct a strategic target/actual comparison
- Visibility and traffic analyses for deriving measures
Features & Details
- Productivity measurement
- Google Analytics link
- Keyword rankings with Google Search Console
- Strategic measurement
- Social Media Analysis
Further advantages of the contentbird software
How contentbird revolutionizes your content strategy?
In the world of online marketing, developing a targeted content strategy is essential, but often anything but easy. You know the drill: defining the right target group, strategically planning content and then measuring success - the list of tasks is long. This is where contentbird comes in, a platform specifically designed to tackle these challenges and make your life easier.
Building blocks for a successful content strategy
- Deep understanding of your target audience: Start with the core of any strategy. contentbird helps you to create detailed personas that guide your content.
- Strategic planning of your content: No success without a plan. Define your goals and use contentbird to map out your content journey.
- Measuring and adapting your strategy: Only what is measured can be improved. contentbird offers you the tools to track the success of your content and react flexibly to changes.
Your path to an optimized content strategy
With contentbird at your side, you are ideally equipped to master the many challenges of an effective content strategy. Whether in-depth persona development, well thought-out planning or precise KPI tracking - contentbird ensures that every step of your strategy is geared towards success.