SME | Operations Software

In the last 6 weeks we were able to increase the visible Google keywords by 25%

A very good tool that helps us to produce SEO-relevant content for our website faster, more efficiently and more cost-effectively. This enables us to drive digitalization in the company better and further.

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More about Operations Software

Ralf Oestereich

Head of Online Marketing und eCommerce

Success with contentbird

Problem

We are in the process of building up our digital marketing activities and are therefore still a small team. We currently lack the capacity and budget to take on SEO copywriting for various product categories and for a blog.

Goal

In principle, we want to achieve greater online visibility and drive digitalization in our company. To do this, we need to work more efficiently with our resources, produce more high-quality content and thus also build up more reach.

Solution & Results

We have optimized our processes and are already seeing more output and better visibility. The AI helps us in particular to create category texts and landing pages. This has also enabled us to increase the number of keywords with which we are represented by 25%.

Key Learnings

Future KPIs ensure content optimization

We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.

Centralization can increase productivity

Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.

Centralized management enables overview and transparency

The Operations Software content pipeline helps us guarantee transparency and control in content creation.

We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.

Practical, time-efficient, interactive - with the DMCA everyone gets the ideal insight and input to take their content marketing to the next level.

Lisa-Alexa Kopka

Online Marketing Managerin

Conclusion

Ralf Oestereich's conclusion on contentbird AI

For me, content marketing is an important part of our marketing strategy. For example, we want to showcase our expertise with a variety of content. However, we also need to be found online, which is why SEO plays a major role.

In addition, we have over 800 products in our range and each of these requires a detailed, meaningful product description. Of course, this description should also appear in the search results for generic keywords in the respective product category.

About Genuport Trade GmbH

We use the AI for keyword research, but also to create a basic framework for various texts or for inspiration purposes. I also really like the templates. They allow us to create well-structured, standardized formats relatively quickly.

In contrast to other programs, contentbird AI is also very user-friendly. Of course, I had to familiarize myself with it first. But after just three weeks, I was actually able to have the AI create workable briefings or even entire texts. This dispelled any reservations I had about the ease of use.

We also use contentbird to store ideas and plan content better. Together with my colleague, the idea generation process and the approval of different content is now much faster. This means we have been able to reduce the time to market by almost two thirds and still deliver quality.

However, we would like to expand the use of contentbird even further, integrate more processes into our day-to-day work and optimize certain workflows. In the long term, product management will also be involved.

A very good tool that helps us produce SEO-relevant content for our website faster, more efficiently and more cost-effectively.

Genuport Trade GmbH is one of the largest and most modern distributors of food and luxury foods in Germany. The company is based in Norderstedt near Hamburg and currently employs more than 160 people.

For around 70 years, the company has stood for the highest level of expertise and modernity in sales and marketing, which is also reflected in the success and expansion of the sales company. As an independent marketing and sales organization, the company has grown considerably in recent years.

This is accompanied by the successful development of new segments and the acquisition of exciting brands, the strengthening of existing categories and the establishment of new distribution channels. By opening up new online sales channels, Genuport is transforming itself from a traditional retail distributor into a multi-channel sales company. In addition to Amazon, the online sales channels also include the company's own D2C stores www.Veritastii.de and www.Multipower.de.

The distributor's portfolio includes the categories sweet cookies, chocolate, salty snacks, sweets and fresh sweets, drinks, breakfast products, functional food, frozen food and gourmet food. Genuport currently manages the nationwide distribution and marketing of over 50 major national and international food brands, including Weetabix, Marabou, Daim, Bonne Maman, Roland, Ponti, Multipower and Isostar.

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