Publisher | Digital Content Marketing Academy

The perfect introduction to content marketing

I threw myself into this subject matter ignorantly. The Digital Content Marketing Academy gave me an important first point of reference in content marketing that gave me a good overview.

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Harald Dragan

Content Marketing

Success with contentbird

Problem

Until summer 2021, Krone.at had no content marketing at all. There was neither a strategy, nor a professional team, nor structured ways of working for it. We had no in-depth knowledge about it or clearly defined goals.

Goal

Mit Branchenwissen und Struktur eine bessere Abwicklung für unsere eigenen, firmeninternen Projekte, aber auch für Kundenprojekte. Bessere Zusammenarbeit und größere Zufriedenheit bei kleinen, mittleren und großen Projekten mit externen Partnern.

Solution & Results

Where the know-how and experience was lacking before, we can now bring concrete proposals to our customers. Both the organizational project planning, as well as the work processes and the exchange with the customer are already running much better.

Conclusion

Harald Dragan's conclusion on the Digital Marketing Academy

When I was tasked with content marketing, there was very little guidance from my employer. Since we were all quite ignorant in this area, there was no point of reference for me.

I quickly realized that I had some learning needs and needed support. In this case, the Academy was a great place to start and quickly helped me get a foothold in the field of content marketing.

On the one hand, I was able to learn and gain experience at will, and on the other hand, there were weekly exchanges where the contentbird team always had an open ear for me and answered all my questions in the best possible way.

About the crown

It was also pleasant that I was able to integrate the Academy well into my daily work routine or my time off from work.

In a relatively short time, I have both understood the basics of content marketing and learned workflows and strategies for it. This is also noticeable in my learned ability to better advise on the topic and to create target group-specific content.

Thanks to the Academy, I already feel much more confident in dealing with customers and challenging projects. This is also reflected in customer satisfaction and impeccable collaboration.

I jumped into this subject without any prior knowledge. The Digital Content Marketing Academy gave me an important first point of reference in content marketing, which allowed me to gain a good overview.

The Kronen Zeitung, or Krone for short, is the Austrian daily newspaper with the highest circulation.

As a tabloid newspaper, we distinguish ourselves as an independent medium with the best from all areas of information and entertainment.

Since 1900, we have strived to provide our readers with first-hand information in understandable language and short articles in the best possible and most up-to-date way.

In keeping with tradition, around 500 employees in our Vienna office are always working to put the latest topics from politics, business and entertainment into writing, both in our print edition and online.

In the 1990s, we founded the Mediaprint publishing and sales company, which has been responsible for printing, distributing and selling our newspapers ever since.

With our private radio station Kronehit, founded in 2001, and the news station Krone.tv, Mediaprint is also active in broadcasting.

In this way, we can guarantee our readers, listeners and viewers well-founded reporting on various media.