B2B Medium-Sized Businesses | Content Marketing Academy

A framework for goal-oriented content production

The Content Marketing Academy framework has enabled us to proceed in consistent ways of working. It has allowed us to adapt our strategy so that the content we produce has become more targeted and measurable.

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Patricia Peyre

Marketing Operations Managerin

Success with contentbird

Problem

There was no clear content marketing strategy, which meant that content was produced on demand and thus neither measurable results nor predefined goals were achieved.

Goal

Learn a framework that brings structure to the work. A content strategy that helps generate quality leads and shows measurable results to have benchmarks for improvement.

Solution & Results

The framework we learned has already been adopted, so we work far more efficiently. The marketing strategy was aligned accordingly so that the focus is on lead generation through content.

Conclusion

Patricia Peyre's conclusion on the Content Marketing Academy

The Digital Content Marketing Academy from contentbird has helped us bring more structure and measurability to our content production.

In a short time, we learned what it means to have a strategy with clearly defined goals and to pursue them with appropriate content. contenbird has given us a roadmap, so to speak, with which we can work faster and more efficiently.

We also immediately integrated the framework we learned into our work management tool and soon noticed noticeable improvements. Not only are we generating far more quality leads, but website traffic and traffic have also increased.

In addition, we can now also use our budget better and plan strategically. We now know our target group and produce different and, above all, more sustainable, meaningful content accordingly.

About iTSM Group

In the meantime, this has given us more visibility and greater reach, which we intend to use to our advantage in the future.

The Academy is really great. It has noticeably helped us to solve our problems. That's why I would like to take this opportunity to thank the contentbird team once again on behalf of the entire team.

The Content Marketing Academy framework enabled us to work in a standardized way. This allowed us to adapt our strategy so that the content we produced became more targeted and measurable.

Since its foundation in 2000, the iTSM Group has been one of the leading experts for digital transformation in enterprise service management.

We inspire around 750 national and international customers and help them master their digital services holistically. Our portfolio ranges from needs analysis, strategy and realization to ongoing operation for the customer.

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We are not only consultants, but also doers. That's why we achieve results that add value for our customers. We empower and move people. We accelerate the right processes. In addition, we digitize and automate them.

In short: We see the human being in the center and provide him with the technology for optimal use!

With iTSM Group services, we enable our customers to streamline and accelerate their services to ensure the greatest possible innovation thrust.