The contentbird Operations Software is an optimal strategic aid for content marketing work in teams
We can finally work together as a team on one goal and all follow the same plan. This is noticeable in productivity as well as communication and efficiency. We work in a more structured way, exchange ideas with each other and now produce strategically relevant content.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Johanna Odenhausen's conclusion about contentbird
With the Operations Software from contentbird, we have established a uniform process for the first time. In this way, we have managed to break down the silos in the individual channels, plan for the long term, and finally all pull in the same direction.
On the one hand, we all have a much better overview of each other's tasks, subgoals, and workflows. On the other hand, we can work more professionally and have a clear focus.
Thanks to this new structured way of working, we now also hold monthly meetings to communicate with each other not only online but also in person. We enjoy using the tool, especially the calendar. This allows us to better document all processes.
Initially, we were concerned that this documentation would represent a major additional expense. But every piece of news usually causes uncertainty in the team at first, because you can't yet estimate the benefits.
About Nordantech
In the meantime, we mainly use the strategic topic planning, the idea pipeline with some filter options, the calendar and the distribution function for social media.
Our social media colleagues are already using artificial intelligence to create posts. In addition, we now create our blog posts in contentbird and use the editor and the comment function.
We are very grateful that contentbird has brought so much structure to our work and our team. In the future, we will also get to grips with contentbird AI even more in order to benefit even more from contentbird.
As a team, we can finally work together towards a common goal and all follow the same plan. This is noticeable in productivity, communication and efficiency.
The Hamburg-based start-up Nordantech has been developing and selling the PMO software Falcon since 2016.
This is a web-based PMO tool for complex strategy and transformation projects.
With Falcon, project stakeholders can plan, execute and track their project in real time and across the enterprise simultaneously. The software helps predict delays and identify risks earlier. With its intuitive tree structure and sophisticated feature set, Falcon enables work in large teams.
Nordantech's customers primarily include consulting firms, holding companies, PMOs and in-house consultancies. This is because they can drive projects in any number of companies or departments at the same time.
The company was founded in 2016 and has since been able to successfully establish itself as a startup. With a team of 19, more than 5,000 users and over 200 successful transformations, the young company continues to climb.
The vision is to enable organizations worldwide to continuously seize opportunities successfully. The most important thing is that the focus is always on the people within the organizations.
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