Midmarket | Content Operations Software

The contentbird Operations Software is an optimal strategic aid for content marketing work in teams

We can finally work together as a team on one goal and all follow the same plan. This is noticeable in productivity as well as communication and efficiency. We work in a more structured way, exchange ideas with each other and now produce strategically relevant content.

Learn more

More about Operations Software

Johanna Odenhausen

Marketing Manager

Success with contentbird

Problem

We had a lot of content in different sub-areas of marketing, from social media to whitepapers to podcasts. On the one hand, we lacked structure here, and on the other hand, we didn't have a long-term content plan.

Goal

Strategic topic planning, a long-term content plan and generally more structure for the entire team. We don't want everyone to act on their own, but rather we all work together towards one big goal.

Solution & Results

Everyone in the team can now see at any time what the overarching theme and associated goal is. We have a precise plan per quarter that is also followed by the entire team, which also improves collaboration.

Conclusion

Johanna Odenhausen's conclusion about contentbird

With the Operations Software from contentbird, we have established a uniform process for the first time. In this way, we have managed to break down the silos in the individual channels, plan for the long term, and finally all pull in the same direction.

On the one hand, we all have a much better overview of each other's tasks, subgoals, and workflows. On the other hand, we can work more professionally and have a clear focus.

Thanks to this new structured way of working, we now also hold monthly meetings to communicate with each other not only online but also in person. We enjoy using the tool, especially the calendar. This allows us to better document all processes.

Initially, we were concerned that this documentation would represent a major additional expense. But every piece of news usually causes uncertainty in the team at first, because you can't yet estimate the benefits.

About Nordantech

In the meantime, we mainly use the strategic topic planning, the idea pipeline with some filter options, the calendar and the distribution function for social media.

Our social media colleagues are already using artificial intelligence to create posts. In addition, we now create our blog posts in contentbird and use the editor and the comment function.

We are very grateful that contentbird has brought so much structure to our work and our team. In the future, we will also get to grips with contentbird AI even more in order to benefit even more from contentbird.

As a team, we can finally work together towards a common goal and all follow the same plan. This is noticeable in productivity, communication and efficiency.

The Hamburg-based start-up Nordantech has been developing and selling the PMO software Falcon since 2016.

This is a web-based PMO tool for complex strategy and transformation projects.

With Falcon, project stakeholders can plan, execute and track their project in real time and across the enterprise simultaneously. The software helps predict delays and identify risks earlier. With its intuitive tree structure and sophisticated feature set, Falcon enables work in large teams.

Zu den Kunden von Nordantech gehören vor allem Beratungsunternehmen, Beteiligungsgesellschaften, PMOs und Inhouse-Beratungen. Denn diese können Projekte in beliebig vielen Unternehmen oder Abteilungen gleichzeitig vorantreiben.

Gegründet wurde das Unternehmen 2016 und hat sich seitdem als Startup erfolgreich etablieren können. Mit einem 19-köpfigen Team, mehr als 5.000 Benutzern und über 200 erfolgreichen Transformationen geht es für das junge Unternehmen weiter bergauf.

Die Vision dabei ist, Organisationen weltweit zu befähigen, fortwährend Chancen erfolgreich zu nutzen. Das Wichtigste ist, dass dabei die Menschen innerhalb der Organisationen immer im Fokus stehen.