With AI Assistant, I can generate more high-quality content in less time
With AI Assistant, we can turn long texts into concise social media posts, as well as short product descriptions into longer, easy-to-read posts. And all in a short time with little effort!
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Sarah Petautschnig's conclusion on AI Assistant
As far as the quality of AI Assistant is concerned, I can't complain. Of course, you have to familiarize yourself and understand work steps such as product descriptions, social media posts, landing pages or creating newsletters with AI first.
It is important to work with AI, but not to rely on it. In the long term, we can easily generate more content with AI Assistant and convert existing expertise into high-quality content more quickly.
AI Assistant is also helpful when it comes to writing general statements and short posts for our target group. Since we have been using contentbird for a long time and have a lot of information about the target group, the texts created by the AI really fit perfectly.
About egle
As a result, we can already achieve more visibility at this stage, generate more reach and digitize and accelerate many manual workflows.
Personally, I really appreciate the fact that using the placeholders in AI Assistant helps me to include everything and not forget anything. I'm also very interested in the personas, but I still need to familiarize myself with them a bit more.
In the future we would like to create our own templates. Until now, we have only worked with the existing ones.
In general, there are still a few features of AI Assistant that I still have to try out before I can use them in the team over the next few months.
With Al Assistant, we can transform long texts into concise social media posts, as well as short product descriptions into longer, easily readable articles. And all this in a short time with minimal effort!
Wilhelm Egle GmbH is a food retailer based in Pfaffenhofen an der Roth.
The business idea has existed since 1949, when everything started with the distribution of safflower oil from California in Germany. Today Egle is a renowned company that over the years has specialized in the development and distribution of high quality food products.
With a long tradition and experience in the food sector, the Egle company has earned a first-class reputation. Egle's mission is to create the optimal combination of taste, pleasure and well-being for customers.
Care is taken to work with selected suppliers and to produce sustainably. In addition, the Egle team is always striving to pick up on new food trends and bring innovative products to the market.
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