AI Assistant is an absolute time saver for me and my team in my daily routine at the agency
We now use AI Assistant every day and AI has become an integral part of our day-to-day work in content marketing. From briefing and text creation to correction loops, AI Assistant is a welcome helper that speeds up and simplifies processes.
Success with contentbird
Problem
Goal
Solution & Results
Key Learnings
Future KPIs ensure content optimization
We are actively working on defining KPIs that will help us produce even better content in the future and reach our goals faster. At the Content Marketing Academy, we learned how important it is to always optimize your work and compare it with clear measurable results.
Centralization can increase productivity
Since using contentbird's operations software, the entire team has clear workflows and works much more efficiently as a result. We don't have to spend as much time searching for documents or learning new tools, and we can focus more on what's important.
Centralized management enables overview and transparency
The Operations Software content pipeline helps us guarantee transparency and control in content creation.
We now have over 5000 content pieces. With Excel, we would have long since reached our limits. With the right tool, however, it is possible to manage even large amounts of content properly.
Janine Vogler's conclusion on AI Assistant
Initially, I had concerns because the AI Assistant data is no longer very up-to-date after 2019. However, this is not a negative factor, at least in my area of work. In addition, contentbird is constantly improving the AI and bringing it up to date.
Before that, our texts were already good. I wouldn't say that the texts themselves are better now, however, the path to a well-read, appealing post is much easier now.
I also like to use the tool when it comes to content optimization. AI Assistant is the perfect tool when it comes to adapting texts so that they rank better in the search engine.
About arvatis
Depending on my wishes, the AI creates a text for me that meets all the SEO criteria I specify.
I can imagine that AI will also become interesting for content research in the future. Especially when it comes to finding topics and ideas, contentbird can provide valuable input.
As we only recently switched to contentbird, we are still in the process of developing our strategic topic planning. With time and more intensive use of contentbird, however, we are also noticing progress in this area.
Thanks to the AI Assistant from contentbird, we work much faster. We can use our customers' various channels much more easily and quickly. We have also become more efficient in our processes when it comes to finding ideas and inspiration.
We now use Al Assistant every day, and Al has become indispensable in our daily work in content marketing. From briefing and copywriting to revision cycles, Al Assistant is a welcome helper for accelerating and simplifying processes.
arvatis is an e-commerce agency based in Düsseldorf. Its focus is on services and consulting for the digital transformation of small and medium-sized enterprises.
Services include: Media consulting, web design and development, e-commerce, online marketing and social media marketing.
The experienced team of experts has already received several certificates and awards, although in the end, according to the company itself, it is always the e-commerce customers' sales that count.
As a unique selling point, arvatis is positioned in the business area "marketplace and platform development", which is being expanded and operated with great potential and its own products.
Projects on individual e-commerce platforms and API as well as middleware systems are among the team's strengths.
Supporting the technology-oriented full-service offering in e-commerce, the established agency is distinguished by its strong foothold in online marketing.
This enables the agency to support its customers as a reliable partner and competent problem solver in all e-commerce matters.
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