STRATEGY & SETUP

Strategy, brand and team on one platform instead of in silos.

Marketing teams struggle with fragmented processes and tool silos. contentbird unifies content strategy, brand management, roles and projects on one platform – so your team knows what matters from day one.

Setup Β· Brand Voice
contentbird.ai
DACH Β· 3 Markets
Brand Voice
Personas
Templates
Workflows
Access Rights
Projects
B
bastian.io
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M
MarketPro GmbH
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T
TechVentures EU
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AI Brand Voice
● Active
Edit
Tone of Voice
Professional
Direkt
Solution-oriented
Empathetic
Clearly structured
Terminology Glossary 47 entries
content marketing Content-Marketing
Required Term
AI, Artificial Intelligence AI
Writing Style
Mid-Market SMB
Synonym
βœ“ Do's
βœ“ Write fact-based
βœ“ Use active voice
βœ“ Lead with benefits
βœ— Don'ts
βœ— No technical jargon
βœ— No passive voice
βœ— No marketing jargon
47
Glossary Entries
6
Projects active
8
Team Members
3
Markets
Access Rights
8 Users
LS
Lukas Schmidt
Admin Full
EM
Elona Miller
Editor Write
ES
Extern: Studio X
Agency Limited
GDPR-compliant Β· ISO 27001 Β· German Servers
Hundreds of companies trust contentbird

Strategy and goals embedded in your workflow

Personas, customer journeys and content goals directly in the platform – as the foundation for every content decision.

AI Brand Voice for consistent brand language

Tone of voice, glossary and product info centrally defined. AI assistants produce content in your brand language.

Roles, permissions and projects centrally managed

Clear responsibilities and multi-project management – for internal teams, agencies and freelancers.

Leading marketing teams achieve outstanding results with contentbird

With Al Assistant, we can transform long texts into concise social media posts, as well as short product descriptions into longer, easily readable articles. And all this in a short time with minimal effort!

Sarah Petautschnig
Online Marketing Managerin

"The Al Assistant platform has not only helped us create content, but also define personas and develop topic clusters. Al Assistant has helped us tremendously in saving time and resources, as artificial intelligence allows us to produce content faster and more efficiently. We are also impressed by the platform's user-friendliness and its continuous development.

Robin BΓ€chtle
Inhaber

I was able to integrate Trusted Content into my topic area within 2 minutes, collected thousands of reviews within a few weeks, and my team was able to optimize our content based on reader comments.

edogs
Head of Growth & Digital Marketing

The Content Marketing Academy framework enabled us to work in a standardized way. This allowed us to adapt our strategy so that the content we produced became more targeted and measurable.

Patricia Peyre
Marketing Operations Managerin

We now create more content in less time. This means we work more efficiently, but thanks to artificial intelligence we can still ensure that we produce high-quality content with significant information and added value.

WaschbΓ€r GmbH
Lektorin

A very good tool that helps us produce SEO-relevant content for our website faster, more efficiently and more cost-effectively.

Genuport Trade GmbH
Head of Online Marketing und eCommerce

contentbird simplifies our editorial planning by adhering to a workflow - while simultaneously allowing customization for our own processes.

Nadine HΓΆltig
Director of Marketing and Communications

Once all the settings are in place and you've familiarized yourself with it, you get really good text quality where you can't even tell the Al is working.

Sioux Online GmbH
Marketing

Practical, time-efficient, interactive - with the DMCA everyone gets the ideal insight and input to take their content marketing to the next level.

Lisa-Alexa Kopka
Online Marketing Managerin

Coupled with excellent customer service, contentbird is an ideal content and collaboration tool for our editorial planning and implementation.

Matthias Heß
GeschΓ€ftsfΓΌhrer

With contentbird's clear and user-friendly operations software, everyone on our team knows what they have to do and where to find the relevant information. What can I say? The tool is simply incredibly practical.

Lydia Hagen
Teamleitung Content Experience

Contentbird's Content Marketing Academy helped us significantly improve our internal processes, from planning and production to distribution and efficiency analysis of content. In addition, we learned new approaches that we are already successfully implementing in content production for our clients. A truly successful combination of content marketing software and academy!

Markus Siebert
Abteilungsleiter Marketing & Content

Content Marketing Academy - Top! I participated in the Content Marketing Academy and found it truly excellent. The content is well-prepared, very comprehensive, and practical, and even advanced learners can learn a great deal. My only criticism is that I had hoped for more interactivity. I'd like to see more involvement from the participants, especially in the live sessions, encouraging a more exchange of experiences. This is largely left to the participants and their own initiative; the instructors could provide a bit more guidance, encouragement, and support. But that's nitpicking; overall, it's a really great course!

Kristin Rosenov
Senior Marketing Manager

"Using contentbird’s operations software is a game-changer for us. It makes communication with our country subsidiaries at headquarters incredibly easier and represents a milestone in our collaboration"

Kerstin Paulus
Global Marketing Manager

"Thanks to contentbird, we were able to bring order to our chaos and found an all-in-one solution for team content production. With its clear and practical approach, we learned to collaborate more efficiently."

Kerstin Esselsbach
Team Lead Content bei BIKE24

One of the major advantages for us is that we can collect a large number of qualified email addresses relatively quickly and with relatively little effort. This in turn benefits our own communication. We also want to mention the very fast and extremely competent support.

Katrin Jocham
Leiterin Marketing

As a team, we can finally work together towards a common goal and all follow the same plan. This is noticeable in productivity, communication and efficiency.

Nordantech
Marketing Manager

At the start of the Academy, I was convinced already had a pretty good understanding of content marketing. After successfully completing the training, 1 was able to optimize the entire structure of Ratbacher's content marketing - from vision and strategy to analysis. Now I understand even better the positive effects content marketing offers and how it can achieve sustainable success for our company.

Katharina Aganina
Marketing Managerin

We now use Al Assistant every day, and Al has become indispensable in our daily work in content marketing. From briefing and copywriting to revision cycles, Al Assistant is a welcome helper for accelerating and simplifying processes.

Janine Vogler
SEO-Manager

We are pleasantly surprised by the new editor. The spell checker and the suggested changes make it much easier to communicate what we really mean. This makes corrections significantly easier and faster.

ipunkto
Key Account Managerin

I jumped into this subject without any prior knowledge. The Digital Content Marketing Academy gave me an important first point of reference in content marketing, which allowed me to gain a good overview.

Harald Dragan
Content Marketing

Al Assistant is a reliable tool that allows me to quickly create high-quality content for social media and websites. This gives me the opportunity to better manage my time and work more efficiently.

Ina GΓΆbel
Content Marketing Managerin

Because we can incorporate new, interactive elements into our offers, more and more people are becoming aware of our pizzas and specials.

Domino's Pizza Deutschland GmbH
Digital Marketing Manager

Contentbird helps us to filter out irrelevant details and focus entirely on strategically relevant topics as a team. This allows us to work much more efficiently and are already achieving noticeably better results with our content.

Mobility
Head of Marketing Communications

We can now manage a large, and above all external, editorial team entirely in-house. Workflow management allows us to work efficiently with a comprehensive team of internal and external experts.

David Gerginov
Head of Website Marketing

Al Assistant helps us to reach our target audience even better with more creative content and larger amounts of content across various channels. We can attract more attention to our brand, which also has a positive impact on lead generation.

mds. Agenturgruppe GmbH
Leitung New Business und Content Management

This tool has made collaboration extremely easy for us. We work much more efficiently and in a more structured way as a team. The customer service at contentbird is also excellent. I wouldn't want to be without it.

Alexandra Schmidt
Team Lead Content & Community

On the one hand, Al Assistant helps us save valuable time, which we can then use in other areas. On the other hand, Al supports us in overcoming writer's block and enabling us to work more creatively.

Alexander Kaeding
Online Marketing Manager

With contentbird Convert's interactive formats, we can easily and resource-efficiently make our content truly exciting and achieve our conversion and lead generation goals.

Christina Meier
Product Manager

What I find so inspiring about contentbird is its high degree of adaptability to individual needs and its use as a central control instrument.

Can Struck
Digital Marketing Manager
STRATEGY & GOALS

From strategy into daily operations.

Strategy & Goals Β· Personas Β· Customer Journey
Q1 2026
Personas
Content Goals
Customer Journey
Target Audiences
MM
Marketing Manager
B2B Β· Enterprise Β· 35–50 J.
Primary
ROI-focused Team Lead Efficiency
Tool chaos, no reliable reporting to management
CC
Content Creator
B2B Β· SMB Β· 25–35 J.
Secondary
SEO-focused AI-savvy Speed
Unclear briefings, endless approval loops
HC
Head of Content
B2B Β· Enterprise Β· 40–55 J.
Tertiary
Multi-Market Strategy
Scaling across markets without quality loss
Organic Traffic
68 %
Actual: 16.900
Goal: 25.000
↑ +38 %
Content Published
82 %
Actual: 41
Goal: 50
↑ +12 %
Keywords Top 10
47 %
Actual: 47
Goal: 100
In Progress
Customer Journey Β· Marketing Manager
1
Awareness
"How do I scale content with AI?"
Blog Β· Guide Β· LinkedIn
2
Consideration
Tool-Vergleich, Case Studies, ROI-Kalkulator
Whitepaper Β· Demo-Video
3
Decision
Demo booking, structured onboarding
CTA Β· Demo Β· Trial

Embed content strategy in the system

Personas, Customer Journeys und Zielgruppen direkt in der Plattform hinterlegt. Jedes Briefing und jeder AI-Assistent baut darauf auf – weniger Abstimmung, schnellerer Weg zum fertigen Inhalt.

Set goals that drive output

Every content item is mapped to a strategic goal. Leadership sees at a glance whether content contributes to visibility, leads or brand building.

One strategic vision – from editorial to C-level

Everyone works toward the same documented strategy. Fewer revision loops, fewer questions – because audience, tone and goals are clear to everyone.

AI BRAND VOICE

Consistent brand voice. Even when AI co-writes.

AI Brand Voice Β· Tone Β· Glossary Β· Guidelines
✦ Brand Voice active
contentbird.ai
DACH Β· 3 Markets
Tone of VoiceActive
Glossary
Product Info
Personas
Guidelines
Do's & Don'ts
Brand Voice
● Active Edit
Tone Dimensions
Formal
Casual
Technical
Simple
Conservative
Bold
Tone Tags
Professional Direkt Solution-oriented Empathetic Humorous Academic
Terminology Glossary 47 entries
Don't useInsteadType
content marketing
Content-Marketing
Writing Style
Artificial Intelligence
AI
Required
AI-generated
AI-powered
Note
Mid-Market
SMB
Synonym
Product Name
contentbird – AI Content Operations Platform
Target Market & USP
DACH Β· Mid-Market & Enterprise Β· GDPR-compliant
Do's
βœ“Formulate fact-based and concrete
βœ“Active voice, benefits first
βœ“Data & Evidence as trust anchors
Don'ts
βœ—No excessive marketing jargon
βœ—No passive voice without clear reason
βœ—No undefined abbreviations

Consolidate brand data – instead of in PDFs and heads

Tone of voice, glossary, brand values, product info and do's & don'ts in one place. Your AI rollout becomes manageable – with a clear framework for every AI assistant.

AI output that sounds like your company

Content AI assistants learn from strategy, briefings and brand language. No generic output, no costly revisions – consistent campaign language that protects your brand.

Brand governance for the leadership team

Centrally manage language and brand – across all teams, channels and markets. Prompt templates make internal know-how scalable without compromising quality.

PROJECT SETUP

Multiple brands, markets and teams. One platform.

contentbird Β· Project Management Β· Regional Markets
contentbird – All Markets
Filter
Language β–Ύ
+ New Market
7
Regional Projects
5
Languages
18
Team Members
6.240
Content Published
Project / Domain Market Team Content items Status
cb
contentbird.de
DE Β· Blog Β· SEO Β· Social Β· Newsletter
πŸ‡©πŸ‡ͺ
LS
MK
JF
+4
2.840
+48 in Prod.
● Active
cb
contentbird.com
EN Β· Blog Β· SEO Β· Social Β· Newsletter
🌍
TC
SA
+3
1.920
+31 in Prod.
● Active
cb
contentbird.fr
FR Β· Blog Β· SEO Β· Social
πŸ‡«πŸ‡·
AB
CL
+2
740
+14 in Prod.
● Active
cb
contentbird.es
ES Β· Blog Β· SEO Β· Social
πŸ‡ͺπŸ‡Έ
RM
PG
+1
520
+9 in Prod.
● Active
cb
contentbird.nl
NL Β· Blog Β· SEO Β· Social
πŸ‡³πŸ‡±
DV
+1
β€”
Setup running
βš™ Setup
Step 2 of 5

Multi-project management without complexity

Multiple brands, websites and markets centrally managed – with full visibility for marketing leadership. Simply import existing structures.

All team types in one place

Website, social, e-commerce, international teams, subject matter experts and external agencies – one system instead of manual handoffs between tools.

Scales with your requirements

New brand, new market, new team – governance effort doesn't grow proportionally. contentbird scales without losing oversight.

USER ACCESS CENTER

Clear roles. Secure processes. Full control.

Access Center Β· Roles & Permissions Β· Team Management
Roles & Permissions
8 Users Β· 3 Projects
+ Invite User
Admin
Full control over all projects, roles and settings.
All Permissions
Editor
Creates, edits and approves content.
Create + Approval
Author
Writes content, requires editor approval.
Create
Viewer
Read & comment access for external teams.
Read + Comment
Permissions Matrix Β· bastian.io
Users
Create
Approve
Publ.
Settings
LS
Lukas SchmidtAdmin
bastian.io Β· intern
EM
Elona MillerEditor
bastian.io Β· intern
β€”
LW
Linda WagnerAuthor
bastian.io Β· intern
β€”
β€”
β€”
MM
Maia MeyerApprover
bastian.io Β· Marketing
β€”
β€”
SX
Studio X GmbHViewer
extern Β· Agentur
β€”
β€”
β€”
β€”
GDPR ISO 27001 German Servers MFA & SSO Audit-Log Interface: DE / EN

Clearly define responsibilities

Who creates, who approves, who observes? Full control via the access center – approvals become predictable, without coordination via email or Slack.

Securely integrate internal and external teams

Agencies, freelancers and subject matter experts get exactly the permissions they need. Multilingual interface (DE/EN) for international teams.

Enterprise security for mid-market companies

GDPR, ISO 27001 on German servers, MFA, SSO and audit logs. Governance requirements from legal and IT are covered from day one.

Ready for less chaos and more impact?

Experience in a personal demo how contentbird unifies strategy, brand language and team structure on one platform – with structured onboarding, no CMS migration.

Book a Free Demo
or call directly: 0800 100 38 44