A platform for central and professional collaboration
With contentbird's clear operations software, everyone in our team knows what they have to do at any given moment and where to find related information. What can I say? The tool is just super practical.
Erfolg mit contentbird
Problem
Goal
Solution & Results
Wichtigste Erkenntnisse
Übersetzung und darüber hinaus: an internationale Märkte angepasste Inhalte
Wir arbeiten derzeit aktiv daran, KPIs zu definieren, die uns dabei helfen, künftig noch bessere Inhalte zu erstellen und unsere Ziele schneller zu erreichen. In der Content Marketing Academy haben wir gelernt, wie wichtig es ist, die eigene Arbeit kontinuierlich zu optimieren und mit klar messbaren Ergebnissen zu vergleichen.
individuell ohne Programmierkenntnisse gestalten?
Ja, der Adventskalender kann ohne Programmierkenntnisse individuell gestaltet werden. Dank moderner Technik und künstlicher Intelligenz ist es möglich, den Kalender nach eigenen Vorstellungen anzupassen. Die Anzahl der Türchen, ihre Position und der Zeitpunkt ihrer Öffnung können festgelegt werden. Zudem können interaktive Elemente wie Quizzes, Umfragen und Typ-Checks hinzugefügt werden, um den Kalender auf die Zielgruppe abzustimmen.
contentbird hilft Strukturen einzuführen und einen Content Plan zu verfolgen
Wir hatten im Team stets eine hohe, intrinsische Motivation, konnten diese aber nie gut steuern und effektiv nutzen. Seit wir mit dem Tool von contentbird eine Content-Strategie entwickelt haben, merken wir dahingehend eine große Verbesserung.
Wir können endlich Inhalte erstellen, die dem Leser Unterhaltung und gleichzeitig Mehrwert bieten.
Lydia Hagen's conclusion on Operations Software
Our biggest challenge has always been the secure coordination with the customers.
Since we always sent a lot of texts and documents to our customers by email and had to incorporate their feedback afterwards, we could not really afford any mistakes in this respect.
Nevertheless, there were often difficulties in finding the right version of a document and bringing the other employees up to date.
About xpose360 GmbH
Since we started using Operations Software, we and our customers have a centralized location where the entire team can find the most up-to-date versions of all documents online.
We now keep perfect track of all channels and content and can collaborate transparently within the team and with external decision-makers.
Finally, we have a uniform system for internal coordination. Thanks to the predefined workflows, every employee has an area of responsibility, structured briefings and we all work with a clear focus.
With Operations Software, we can rely on a standardized structure and a central point of contact.
That's why we were all quickly familiar with the new tool and its functions. Our contacts at contentbird supported us and patiently answered all our questions about the operations software.
Mit der übersichtlichen Operations Software von contentbird weiß jeder in unserem Team, was er gerade zu tun hat und wo er dazugehörige Informationen findet. Was soll ich sagen? Das Tool ist einfach super praktisch.
xpose360 GmbH combines the most performance-boosting channels in the online marketing mix under one roof.
The team consists of 90 dedicated online marketing experts and specializes in the disciplines of SEO, PPC marketing, performance and affiliate marketing, online editorial, content marketing and UI/UX design.
The cornerstones of the work are proactivity, innovation and quality rather than quantity.
This is reflected in the daily business, in that xpose360 forms an unbeatable, motivated team for each area.
In addition to its wide range of services, xpose360 also supports various online marketing trade events and develops its own online marketing service tools.
Once a year, interested parties are also invited to the "Digital Tomorrow" online marketing conference at the company's Augsburg site.
For both customers and key decision-makers in the online marketing industry, the focus is clearly on knowledge transfer and networking.
Thus, xpose360 is committed to active exchange and shared learning in relation to online marketing on an annual basis.
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