Manage content better - all with one tool
Thanks to contentbird, we were able to bring order to our chaos and have found an all-in-one solution for content production in the team. Well understandable and practical, we have learned to work together more efficiently.
Erfolg mit contentbird
Problem
Goal
Solution & Results
Wichtigste Erkenntnisse
Übersetzung und darüber hinaus: an internationale Märkte angepasste Inhalte
Wir arbeiten derzeit aktiv daran, KPIs zu definieren, die uns dabei helfen, künftig noch bessere Inhalte zu erstellen und unsere Ziele schneller zu erreichen. In der Content Marketing Academy haben wir gelernt, wie wichtig es ist, die eigene Arbeit kontinuierlich zu optimieren und mit klar messbaren Ergebnissen zu vergleichen.
individuell ohne Programmierkenntnisse gestalten?
Ja, der Adventskalender kann ohne Programmierkenntnisse individuell gestaltet werden. Dank moderner Technik und künstlicher Intelligenz ist es möglich, den Kalender nach eigenen Vorstellungen anzupassen. Die Anzahl der Türchen, ihre Position und der Zeitpunkt ihrer Öffnung können festgelegt werden. Zudem können interaktive Elemente wie Quizzes, Umfragen und Typ-Checks hinzugefügt werden, um den Kalender auf die Zielgruppe abzustimmen.
contentbird hilft Strukturen einzuführen und einen Content Plan zu verfolgen
Wir hatten im Team stets eine hohe, intrinsische Motivation, konnten diese aber nie gut steuern und effektiv nutzen. Seit wir mit dem Tool von contentbird eine Content-Strategie entwickelt haben, merken wir dahingehend eine große Verbesserung.
Wir können endlich Inhalte erstellen, die dem Leser Unterhaltung und gleichzeitig Mehrwert bieten.
Kerstin Esselbach's conclusion on Operations Software
I turned to contentbird because the use of many external tools and Word documents not only made it difficult for us to work together as a team, but also made it extremely difficult to train new employees. Thanks to sufficient support and intensive explanation, we were able to integrate contentbird's user-friendly operations software into our daily work routine. I liked how practically oriented we were as customers. The handling of the software is very simple and yet it facilitates complex work processes and brings structure into our business. The software helps us significantly in the creation and optimization of our content. We can now finally work together effortlessly and transparently.
About Bike24
From keyword research to content creation including correction loops and finally also the final evaluation, we find everything organized in one place. This gives us a better overview of important KPIs and allows us to work in a consistent workflow. Many thanks for the support. The Bike24 team and I are grateful to contentbird for the operations software, which provides quality assurance, increased productivity and more efficiency in the team.
Dank contentbird konnten wir Ordnung in unser Chaos bringen und haben eine All-in-one Lösung für die Content-Produktion im Team gefunden. Gut verständlich und praxisorientiert haben wir gelernt, effizienter zusammenzuarbeiten.
We are a listed online trading company for bicycles, bicycle parts, accessories and outdoor sportswear. Since our founding in 2002, we have been headquartered in Dresden. We employ around 450 people, stock 77,000 items and have more than 800 brands in our range. Over the years, we have developed from a specialized online retailer in the field of cycling to one of the leading e-commerce platforms in continental Europe. The focus here is primarily on the premium segment.
We want to promote green mobility and motivate more and more people to use bicycles as a sustainable means of transportation. That's why we focus on a broad product range, customer-friendly service and lightning-fast shipping. In addition, we offer our customers top advice and an excellent buying experience. Recently, we have also launched online stores in France and Italy. In addition, we have established a Spanish subsidiary, including a Spanish online store, and built a logistics center in Barcelona to better serve the Southern European market. As passionate sportsmen and women, the promotion of young talents is also important to us, which is why we are one of the main sponsors of the Erzgebirgs Bike Marathon.
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